MINI Cooper and Countryman Paddle Shifting Needs a Rethink – Here’s How
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First up – paddles. From the original 1959 Austin Seven to the R53 Cooper...
First Look: The MINI 66 Collection – Retro Inspired Limited Edition
Special editions have finally arrived for MINI’s new generation, and the first two are eye-catchers. Called the 66 Collection, this pair celebrates the brand’s 66th birthday with heritage-inspired graphics and factory-fitted JCW accessories...
MINI Is Only Giving You One Key Now. Here’s Why That Might Be All You Need.
The era of the physical car key is ending—And MINI is speeding things up. Remember when buying a new car meant getting two sets of keys? It was a small reassurance—a backup...
MINI USA Is Preparing For Tariffs With 2026 Pricing Tweaks
Sales are up for MINI USA and MINI Global, but the brand isn’t taking any chances – especially with the US market. MINI USA has created a pricing strategy pre-positioning for tariff...
The Next Five Years of MINI: EV Dreams, ICE Realities, and the Brand’s Most Radical Pivot Yet
By all outward appearances, MINI is a brand straddling two worlds: the nostalgic charm of petrol-powered motoring and the sleek inevitability of the electric future. But dig deeper—past the Instagrammable retro-modernism and...
Is the Lack of Manual Hurting MINI Cooper Sales?
In Q2 2025, MINI USA posted an impressive 29.1% year-over-year sales increase, thanks largely to stronger momentum from the new Cooper and Countryman models. YTD sales have climbed 19% compared with the same period in 2024. But...
2026 MINI USA Ordering Guide: JCW Style Package, Prices, Best Options
What’s the best way to spec your new MINI? For U.S. buyers, 2026 brings a host of updates worth knowing. Should you opt for the new JCW Style package or go all-in...
MINI Officially Launches New JCW Accessories for the F66 MINI Cooper
After months of anticipation, MINI has officially pulled the wraps off its JCW accessory lineup for the 2025 F66 MINI Cooper—a collection designed to visually connect the road-going hatch to the brand’s...
MINI’s U.S. Comeback: New Cooper and Countryman Push Sales Up 29% in Q2
MINI USA is firmly back in growth territory. After a challenging 2024 marked by model transitions and supply constraints, Q2 2025 sales surged 29.1% year-over-year, with year-to-date sales up 19%. It’s a...
“MINI Street” Debuts at 2025 Goodwood Festival of Speed with Immersive Brand Experiences
For the 2025 Goodwood Festival of Speed, MINI is doing more than just showing off its latest hardware. It’s building a street. “MINI Street,” as the brand calls it, will showcase the...