MINI’s New Head of Design on Current & Future Models
Our friend Horatiu from BMWblog connected with MINI’s new Head of Design, Holger Hampf, to talk about the current lineup and where the brand is headed. For the first time, we get...
MINIUSA Says “No Thanks” to Expanding Software Subscriptions—for Now
In a world where automakers are increasingly looking to turn every feature into a monthly payment, MINI USA has confirmed it has no plans to offer additional subscription-based software. While some functionalities...
MINI’s Suspension Upgrade: How The Cooper Got Smoother Without Losing Its Character
In 2021 MINI made a subtle but important change to the way its suspension is design on all Cooper models. Stung with long-standing critique of ride quality, MINI decided to ditch its...
Breaking Down MINI’s Go-Kart Mode: Throttle, Shifts, Steering & Sound Unpacked
MINI has long promised a “go-kart feeling,” but what does that mean in the modern era of drive-by-wire systems and synthesized engine sounds? We’ve taken a deep dive into what GoKart mode...
MINI’s Big Leap into Autonomous Driving and Safety Tech
For years, MINI lagged behind its BMW siblings in adopting the latest driver assistance and autonomous driving features. Sure, it was always more go-kart than gadget. But in 2025, MINI is finally...
We’re driving Every New MINI Sold in the US – What Do you Want to Know?
We’re packing our bags and heading to MINI USA’s 2025 product launch where we’ll get behind the wheel of ever single new MINI available. What do you want to know? What would...
European Automakers are Beginning to Pause US Shipments & Cut Models, Could MINI Follow?
Last week we broke down MINI’s initial response to the new U.S. tariffs and what that could mean for pricing going forward. With the smoke clearing (or at least swirling less), European...
How Tariffs Could Affect MINI Cooper & Countryman Prices in the US
The recent implementation of a 25% tariff on imported European vehicles is poised to significantly impact the pricing of MINI and BMW models in the US. While MINI or BMW have yet...
MINI USA Q1 2025 Sales Up as New Lineup Gains Momentum
MINI USA’s Q1 2025 sales figures were always going to be a major test. With the full lineup finally available, this was the first time we’d get a clear picture of how...
MINI USA Responds to Tariffs with Limited Time Price Protection Plan
As the auto industry braces for the looming 25% tariff on European vehicle imports—set to hit on April 2nd—MINI USA is moving quickly to protect its customers and soften the financial blow....