MINI USA Is Preparing For Tariffs With 2026 Pricing Tweaks
Sales are up for MINI USA and MINI Global, but the brand isn’t taking any chances – especially with the US market. MINI USA has created a pricing strategy pre-positioning for tariff...
The Next Five Years of MINI: EV Dreams, ICE Realities, and the Brand’s Most Radical Pivot Yet
By all outward appearances, MINI is a brand straddling two worlds: the nostalgic charm of petrol-powered motoring and the sleek inevitability of the electric future. But dig deeper—past the Instagrammable retro-modernism and...
2026 MINI USA Ordering Guide: JCW Style Package, Prices, Best Options
What’s the best way to spec your new MINI? For U.S. buyers, 2026 brings a host of updates worth knowing. Should you opt for the new JCW Style package or go all-in...
MINI Officially Launches New JCW Accessories for the F66 MINI Cooper
After months of anticipation, MINI has officially pulled the wraps off its JCW accessory lineup for the 2025 F66 MINI Cooper—a collection designed to visually connect the road-going hatch to the brand’s...
MINI’s U.S. Comeback: New Cooper and Countryman Push Sales Up 29% in Q2
MINI USA is firmly back in growth territory. After a challenging 2024 marked by model transitions and supply constraints, Q2 2025 sales surged 29.1% year-over-year, with year-to-date sales up 19%. It’s a...
“MINI Street” Debuts at 2025 Goodwood Festival of Speed with Immersive Brand Experiences
For the 2025 Goodwood Festival of Speed, MINI is doing more than just showing off its latest hardware. It’s building a street. “MINI Street,” as the brand calls it, will showcase the...
2026 MINI Cooper S JCW Style Package Officially Hits US Showrooms: Pricing, Features and Ordering Guide
Since the introduction of the F66 generation, MINI fans in the U.S. have had two big asks: bring back the manual or give us shift paddles. While the manual is still MIA,...
From Toggles to Touchscreens: Can MINI OS9 Channel the Brand’s Analog Past?
MINI has always been a brand built on personality through design. From the moment the R50 debuted in 2001, it was clear this wasn’t just another hatchback—it was an automotive character study....
MINI USA Unveils 2026 Line-up With New Options & Pricing
New colors, smarter tech, richer standard kit and, at last, paddle shifters for every S model. MINI’s 2026 range may look like minimal changes at first glance, yet under the paint lies...
Why MINI is Rejecting CarPlay Ultra (and What They’re Doing Instead)
Apple has officially taken the wraps off the highly anticipated CarPlay Ultra, debuting it in the 2026 Aston Martin Vanquish S—with more automakers expected to follow suit. But what about MINI and...