MINI’s New Head of Design on Current & Future Models
Our friend Horatiu from BMWblog connected with MINI’s new Head of Design, Holger Hampf, to talk about the current lineup and where the brand is headed. For the first time, we get...
The Secret War That Shaped the MINI Cooper’s Future
As MINI plots its future, it’s worth stepping back to one of the most transformative eras in the brand’s history—the 1990s. This was a defining decade when BMW found itself at a...
Video: MINI Design is Revolutionizing Interiors But Are They Actually Better?
With the introduction of the new MINI family, the brand has fully embraced bold colors, textures, and even textiles to create a unique design language. But does it all work? We took...
MINI Gets New Head of Design Amid a Larger BMW Shake-up
MINI is getting a new head of design. If you’ve been following MotoringFile over the years, you’ll know that it’s relatively normal for BMW to cycle designers through different brands and roles....
MINI Experiments with a Revolutionary Mix reality Driving Experience
Today MINI is taking the wraps off of what they call MINI Mixed Reality. A merging the virtual and real worlds, MINI Mixed Reality immerses drivers in a virtual world that works...
Interview: Head of MINI Design Talks About Designing the Aceman
Designing an all new model for a storied brand like MINI is not an easy task. The history and expectations are sometimes at odds with the need for innovation. As part of...
MINI’s Secret Concepts From the 90s That Almost Changed the MINI Cooper Forever
If you think the new J01 MINI Cooper EV is a radical departure, wait until you see what MINI was cooking up in the 1990s. As MINI ushers in an entirely new...
The Design Process for new Electric MINI Cooper & Countryman
MINI Design had a huge task at hand when they set out to reinvent an icon like the MINI Cooper. In talking with the designers and engineers who created the car, process...
Exclusive: Adrian Van Hooydonk & Oliver Heimler on the Aceman & the Future of MINI
The MINI Aceman concept is massively important for MINI not only because it’s our first look at the brand’s new visual direction. It’s also MINI’s first vehicle built from the ground up...
Influenced by the MINI Strip, The Next MINI Will Be Reimagined Inside Out
The MINI Strip is a one-off concept created in conjunction with famed British Designer Paul Smith. While that may sound like a vanity project the sources tell us it’s far from that....