How Deus Ex Machina and MINI Reimagined the Mini Cooper
MINI x Dues Ex Machina have succeeded in creating the most talked about MINI concepts in over a decade. But how did they come together? We have an inside look at the...
MINI Turns 66: A Look Back at Its History, Milestones and Motorsport Glory
On 26 August 1959, the British Motor Corporation revealed a tiny four-seater that would change the industry. The Mini, penned by Alec Issigonis, wasn’t simply clever, it was revolutionary. With a transverse...
MINI Launches AI Driven Proactive Care In US and Global Markets
MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...
MINI Cooper Quality: How the Brand Went From Dead Last to Top 5 in Reliability
For years MINI carried a reputation that was equal parts thrill and headache. On one hand, the cars topped “fun-to-drive” lists with their go kart handling and cheeky style. On the other,...
MINI Cooper and Countryman Paddle Shifting Needs a Rethink – Here’s How
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First up – paddles. From the original 1959 Austin Seven to the R53 Cooper...
Two MINI JCW Concept Cars Are Coming to the Munich IAA In September
Munich may be buzzing about BMW’s first Neue Klasse model, but MINI has quietly commandeered its own spotlight at IAA Mobility 2025 with rumors of two new JCW show cars. Here’s what...
The Next Five Years of MINI: EV Dreams, ICE Realities, and the Brand’s Most Radical Pivot Yet
By all outward appearances, MINI is a brand straddling two worlds: the nostalgic charm of petrol-powered motoring and the sleek inevitability of the electric future. But dig deeper—past the Instagrammable retro-modernism and...
MINI’s U.S. Comeback: New Cooper and Countryman Push Sales Up 29% in Q2
MINI USA is firmly back in growth territory. After a challenging 2024 marked by model transitions and supply constraints, Q2 2025 sales surged 29.1% year-over-year, with year-to-date sales up 19%. It’s a...
“MINI Street” Debuts at 2025 Goodwood Festival of Speed with Immersive Brand Experiences
For the 2025 Goodwood Festival of Speed, MINI is doing more than just showing off its latest hardware. It’s building a street. “MINI Street,” as the brand calls it, will showcase the...
2026 MINI Cooper S JCW Style Package Officially Hits US Showrooms: Pricing, Features and Ordering Guide
Since the introduction of the F66 generation, MINI fans in the U.S. have had two big asks: bring back the manual or give us shift paddles. While the manual is still MIA,...