Ramping up production for an entirely new model lineup comes with its challenges—one of the most noticeable being the limited availability of options. And perhaps the most frustrating? The lack of color...
MINI is moving to a single key fob this year, so there’s no better time to get acquainted with MINI’s new smartphone-based key functionality. Known as Digital Key Plus, this feature allows you...
Picture this: You’re walking toward your MINI, phone in pocket, hands full of groceries. Just ten feet away, your car senses your approach, wakes up, unlocks, and seamlessly adjusts to your personal...
MINI is following other manufacturers and will begin offering a single key fob on all new cars in most markets. The change will happen gradually over the next year and will reportedly...
Sixty-one years ago, the little Mini Cooper pulled off one of the greatest upsets in motorsports history by winning the prestigious Monte Carlo Rally. Then it went on to do it again....
The electric J01 MINI Cooper is the brand’s first-ever ground-up electric vehicle. Released in early 2023, it was designed to signal MINI’s bold move toward electrification. However, much has happened since then....
The name John Cooper has been intertwined with the MINI story since the early 1960s, leaving an indelible mark on the brand’s DNA. However, the story of how the brand was created...
Yesterday, we introduced BMW’s radical new iDrive with its Panoramic Display—a significant departure from previous designs that reshapes how drivers interact with in-car technology. During our time with a prototype, we were...
MINI USA’s 2024 sales performance reflects a year of significant transition, with overall sales declining 21.5% year-to-date (YTD) as the brand underwent a major model changeover. But even in a down year...
In a surprise development, BMW is rumored to have shelved plans to build the current J01 Cooper and J05 Aceman in the UK. Despite earlier plans, the decision not to electrify the...