MINI to Celebrate Swinging 60’s at the Goodwood Revival
MINI UK is set to mark its 65th anniversary at the Goodwood Revival 2024 with a space that nods to the swinging sixties and introduces the all-new MINI Aceman. The brand will...
MINI Pro Tips: Making New MINIs Easier & More Fun (Including Hidden Sport Mode)
What if we told you there were some secrets to making the new MINIs easier to use? That’s exactly what we mean by “Pro Tips”. Small short-cuts or hidden ways of operating...
US & EU Tariffs Crush MINI’s Dreams & Change Production Plans
As we detailed in our three part series “Did MINI Go Electric Too Soon“, MINI has been on the back foot caught in the middle of global politics and a trade war....
Part 3: Did MINI Go Electric Too Soon? (or Not Soon Enough?)
Fifteen years ago MINI debuted its first electric car - the MINI E. Created as a rolling test bed for BMW, the MINI E was a riot to drive and quickly earned a loyal fanbase of early adopters. But with only 100 miles of range and a $850 lease price, had limited appeal. Worse yet, it turned out MINI had no follow-up sequel.
Part 2: Did MINI Go Electric Too Soon? (a Bold Choice in a Changing World)
Yesterday we discussed why MINI committed to going all electric by 2030 and how that has impacted their model line-up. Today we get into the good stuff; what does the future look...
Part 1: Did MINI Go Electric Too Soon? (Why & How)
Welcome to Part 1 in a three part series where we look at MINI’s decision to go all electric. What went into the decision, the major hurdles that have arisen and where...
Is the Electric MINI Aceman Coming to the US?
The MINI Aceman is one of the most anticipated models from the brand since the original Countryman. Yet one huge question remains – will MINI’s new electric crossover even come to North...
Will The MINI Aceman Come to North America & If So When?
MINI believes the MINI Aceman has a chance to become the best selling brand globally for the brand. But to make that happen, the North American market will be essential. But just...
The MINI Aceman – First Real-World Photos & Video
The Aceman the first all new model from MINI since the original Countryman in 2010 and the smallest MINI crossover ever. So to say this is just another new car launch for...
10 Surprising Facts You (Probably) Didn’t Know About the New MINI Models
MINI is launching an entirely new family of products in 2024 and if you’ve been reading MotoringFile, you likely know more than most. However there are many interesting details have yet to...