how BMW quietly rebuilt the MINI Cooper with the UKL Platform
Every MINI Cooper built since 2014 owes its bones to a BMW board decision that had nothing to do with MINI at all. BMW needed a way to build small, front-wheel-drive premium...
MINI’s John Cooper Works Race Team Heads to Rally Colorado for ARA National Championship
MINI USA and the John Cooper Works Race Team are back on gravel this weekend, heading to the American Rally Association (ARA) National Championship’s “Rally Colorado” event July 18–19. The rally takes place in...
2027 MINI Cooper Lineup Gets New Trim Options As Prices Hold Steady
MINI USA has detailed a round of updates for the Model Year 2027 MINI Cooper 2 Door, 4 Door, and Convertible lineup, effective with July 2026 production. The headline for shoppers: base...
Watch the MINI Cooper Oxford Edition Story, in Under Six Minutes
Twenty five years of modern MINI production, and the brand has finally built a car that says so directly. The new MINI Cooper Oxford Edition wraps the Cooper 3-door in Union Jack...
The Heritage Edition’s Union Jack Roof Has a North American Problem
The MINI Cooper Heritage Edition, the US and Canadian version of the new Oxford Edition, gets almost everything right. The Union Jack roof graphic, the coordinated wheels, the interior detailing down to...
The Touchscreen Backlash Has Arrived. Where Does MINI Stand?
The touchscreen backlash is officially an industry story now, not just an enthusiast gripe. A recent Automotive News report lays out how automakers from Volkswagen’s Scout Motors to Hyundai are walking back...
MINI Cooper Heritage Edition Opens for Pre-Order in the US & Canada
MINI announced the Oxford Edition globally earlier today, a Union Jack tribute to 25 years of modern MINI production at the plant that started it all. American buyers won’t find that name...
MINI Cooper Oxford Edition: Every Detail of the New Union Jack Special
Twenty five years is long enough to earn a proper party, and MINI has decided to throw itself one in the form of a new car. The MINI Cooper Oxford Edition isn’t...
The White Roof Is Back on the JCW. Here’s Why That Matters More Than It Sounds.
On the surface it’s a paint option. A roof color. The kind of detail that shows up in a configurator update and gets a paragraph in an ordering guide. But for anyone...
MINI USA Is Turning Special Editions Into Sneaker Drops
MINI has been building special editions longer than most of its current buyers have been alive. From the Limited Edition 1000 in 1976 to the 1965 Victory Edition and the Paul Smith collaboration this year, the...
MINI Cooper C or Cooper S? The Case for the Cheaper One
The F66 Cooper C and Cooper S share the same engine. Here's what you actually get for the premium, how the Oxford Edition changes the math, and whether the upgrade is worth it.