MINI Launches AI Driven Proactive Care In US and Global Markets
MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...
Every MINI JCW GP Driven and Ranked
It’s rare to get all three generations of the MINI JCW GP back-to-back, but over the last 30 days we’ve had that chance to get reacquainted with these legendary MINIs. First came...
MINI Cooper Quality: How the Brand Went From Dead Last to Top 5 in Reliability
For years MINI carried a reputation that was equal parts thrill and headache. On one hand, the cars topped “fun-to-drive” lists with their go kart handling and cheeky style. On the other,...
Why the Next MINI Cooper JCW GP Should Be the Manual Halo for MINI
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First we gave you our opinion on the future of shift paddle design, then...
Future MINI Cooper EVs Could Revive The Manual Driving Experience
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First we gave you our opinion on the future of shift paddle design. Today...
MINI Cooper and Countryman Paddle Shifting Needs a Rethink – Here’s How
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First up – paddles. From the original 1959 Austin Seven to the R53 Cooper...
Revisiting the 2020 MINI GP3: Flawed, Fast, and Still Compelling
The MINI JCW GP is the ultimate expression of MINI’s motorsports roots for the road. A supercar in MINI form, the GP has been the crescendo of each of the previous MINI...
First Look: The MINI 66 Collection – Retro Inspired Limited Edition
Special editions have finally arrived for MINI’s new generation, and the first two are eye-catchers. Called the 66 Collection, this pair celebrates the brand’s 66th birthday with heritage-inspired graphics and factory-fitted JCW accessories...
Revisiting the Original 2006 MINI GP: Raw, Rare and Still Remarkable
Back in the seat of a 2006 MINI GP is like time travel. Everything is simple, almost crude compared to what we’re used to today. And that is what makes it feel...
MINI Cooper & Aceman Monochrome Editions: Less Flair and More Value
MINI has heard customers and is beginning to dial back some of the more outlandish styling elements on the new MINIs. Enter the new style-focused special editions the Cooper Electric Monochrome and...