World Debut: MINI STRIP – The Sustainably Designed Paul Smith MINI
The long awaited Paul Smith MINI is here and it points to the brand’s much more sustainably focused future. While this is a one-off, the MINI Strip is interesting in context to...
World Premier: The MINI Anniversary Edition
The Cooper name has been synonymous with the MINI brand since September 1961 when John Cooper first began selling warmed over Minis with his name on it. Fast forward to 2021 and...
MINIUSA Showcases Updated Models in Looking Glass Bus and AR Experience
MINI USA is getting back to its old ways of interesting and unconventional marketing tactics. Today the brand is take the wraps off a campaign that features a “Looking Glass Bus” and...
MINI USA Launches the 2021 MINI Cooper 1499 GT Special Edition
MINI USA is digging into the Mini archives and launching an enthusiast oriented special edition called the Mini Cooper 1499 GT. The 1499 GT harkens back to the original 1275 GT from...
World Premier: The MINI Paddy Hopkirk Edition
There is no single race car driver who’s played a bigger role for the MINI brand in it’s rally days. That’s why this all new MINI Paddy Hopkirk Edition is a bit...
Exclusive: MINI to Release Paddy Hopkirk Special Edition
MINI is set pay homage to its rally history by releasing a special edition F55 and F56 Paddy Hopkirk Special Edition. The special edition is comprised of a handful of key options...
Official Release: US Premier 2021 MINI Sidewalk Edition
MINI USA is celebrating the launch of the special edition 2021 MINI Sidewalk Convertible this week with official pricing being announced. Unlike US based special editions, the Sidewalk comes with a handful...
A Detailed look at the New 60 Years Edition MINI
Last week we announced the forthcoming 60 Years Edition MINI based on the 2019 F55 and F56. As you’d expect this is a bit more than just a sticker based special edition...
World Debut: The MINI 60 Years Edition
The MINI 60 Years Edition has been officially announced celebrating the brands 60th birthday. The special edition F56 and F55 hatch ushers in some new styling elements for the brand such as...
Hands-on With the 2019 MINI JCW Knights Edition
The 2019 MINI JCW Knights Edition is here and we had an opportunity to go hands-on with it recently at the LA Auto Show. Can this (mostly cosmetic) special edition truly be...