MINI OS9 To get Key Functionally Upgrades
MINI OS9 continues its steady progress with key updates set to roll out in March 2025. Designed to make vehicle sharing easier and improve voice recognition, the update will be available over...
MINI Digital Key Plus vs. Traditional Key Fob: The Future of Keyless Entry Explained
Picture this: You’re walking toward your MINI, phone in pocket, hands full of groceries. Just ten feet away, your car senses your approach, wakes up, unlocks, and seamlessly adjusts to your personal...
Will BMW’s Radical iDriveX Come to MINIs?
Yesterday, we introduced BMW’s radical new iDrive with its Panoramic Display—a significant departure from previous designs that reshapes how drivers interact with in-car technology. During our time with a prototype, we were...
Video: MINI OS9 Personal Experience & Digital Customization
MINI’s OS 9 operating system marks a significant evolution for the MINI Cooper and MINI Countryman. One of its most notable updates is the all-new Personal Experience feature, allowing for unprecedented levels...
BMW CEO: Ban on Combustion Engines is the Wrong Approach
As sales of electric cars slow and European an UK mandates get more aggressive, automakers are beginning to feel the pressure. While BMW and MINI are positioned well to pivot in either...
Is MINI’s Digital Experience Getting in the Way of Driving?
We’ve been spending a lot of time behind the wheel of the all new 2025 MINI Countryman S and dissecting every aspect of its design, performance and its all new digital experience,...
MINI Experiments with a Revolutionary Mix reality Driving Experience
Today MINI is taking the wraps off of what they call MINI Mixed Reality. A merging the virtual and real worlds, MINI Mixed Reality immerses drivers in a virtual world that works...
First Look: How MINI OS9 Works With CarPlay
MINI’s all new circular digital experience the first of its kind. But for those who rely on CarPlay, how does it work? We went hands on with a pre-production version of the...
Review: MINI OS9 CarPlay Integration
When we first saw spy photos of radical MINI’s circular OLED display we quietly wondered if the brand was moving away from CarPlay and Android Auto like General Motors has. Turns it...
Could BMW’s new US Based Battery Plant Help MINI Build Cars in North America?
The BMW Group has taken a significant stride toward the production of electric vehicles in the United States with the groundbreaking of the first ever US BMW battery plant in Woodruff, South...