BSSP Resigns as MINIUSA Begins Search for a New Ad Agency
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a difficult decision for the agency. Over the years,...
Exclusive: Details From MINI USA’s Annual Sales Meeting
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...
Video: MINIs Sing ‘O Canada’ With Their Own Voices
MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version...