MINI USA Announces New Agency Partners
After BSSP resigned the MINI USA account earlier this year, the brand has been on a search for the right group to lead both it’s advertising and digital experiences. Today MINI is...
MINI’s Super Bowl Ad Debuts
Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...
MINI Launches “Stay Open” The Global campaign for the New MINI Convertible
Official Release: The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI...