MINI Tops Segment in Owner Satisfaction

From JD Powers and Associates:

The J.D. Power and Associates 2005 Automotive Performance, Execution and Layout (APEAL) Study, now in its 10th year, measures owners’ delight with the design, content, layout and performance of their new vehicles. Overall industry APEAL has increased annually for the past nine years, in part due to the continual introduction of a large number of all-new and redesigned models, which tend to garner higher APEAL scores.

The 2005 study includes more than 50 all-new or redesigned models in 2005-up from 43 in 2004. While styling and exterior design continue to be most important to new-vehicle buyers, features dealing with the vehicle’s interior, such as seats and comfort/convenience, have increased in importance over the past five years.

The MINI won the compact class outright and finished an impressive 13th in manufacturer standings. You can check out all the details below:

[ JD Power 2005 APEAL Study ] jdpower.com