Perhaps of little surprise to it’s owners, Forbes has ranked the MINI as most satisfying in within its category. Here’s an excerpt from the article:
“Customers treat their Minis like their pets,” says Rich Steinberg, Mini USA’s manager of product strategy, noting that more than 10,000 owners have put their names in the company’s database.
[ Most Satisfying Cars 2006 ] Forbes
Mini’s Cooper two-door is highly customizable. It has a design that inspires affection, a premium feel and engaging driving dynamics, particularly because of its handling. Steinberg says Mini technicians behave like veterinarians treating pets–or like hotel managers. Instead of a mint on your pillow, Mini dealers conclude service visits by placing a box of mints bearing the Mini logo on the seat of your car.