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With the UK/Irish car market burdened by the local government’s tax system with 21.5% VAT tax rate on the MSRP, and then a further tax of between 14-35% for registration of the vehicle depending on the emmissions from the tailpipe.

To combat that, the MINI First is a low horsepower, low emmission, and really low specification MINI, based on the 75 Bhp (55kW) engine. This new model is ideally suited to the Irish market where younger drivers pay anything up to 2500 Euro insurance on any engine larger than a 1.4L enbgine. More interestingly, the Irish Dealer Network was asked to choose what options should be standard, and to design the additional option packages for these vehicles.

+ MINI First / Internal MINI of Ireland PDF

Big thanks to Owen who helped create this report.