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Car Magazine has captured the first photos of Audi’s A1 in all its prototype glory. The A1 represents yet another challenger in the premium small category that MINI has so dominated over the years. Look for the new hatch to debut at the Geneva motor show in March.

In other news it looks like BMW and MINI don’t have the market cornered anymore on the famous camouflage swirls.

(Photo courtesy of Car Magazine)