MINI Brings Red Bull Art of Motion to Detroit

Tune in to next week’s episode of White Roof Radio, as our man Chad was at this event and will tell us all about it.

[Official Release] With flips, forward and backwards summersaults, jumps over an abyss and other spectacular elements in his routine, Gustafsson (SWE) won over a four-person jury and thrilled the crowd. “Free Running is all about passion, it’s a way of life. There’s hardly an obstacle that I can’t get over – or at least try to get over,“ said the victor with a broad smile. The Russell Industrial Center was converted into a paradise for Free Running already on Friday and on Saturday evening thousands of fans crowded along the shore of the Detroit River around Hart Plaza to witness the finals.

The urban playground in the heart of the U.S. city, set up directly in front of the metropolis’s sky line and near the tunnel leading under the river across the international frontier to Canada, was completely packed with fans. The competitors had just one minute to make it through the course and overcome a height differential of 15 meters. “It just wipes you out physically by the time you get to the end of the course,“ said Tim Shieff (UK), who took second place, and was still breathing hard into the microphones and tape recorders of dozens of journalists afterwards

In Free Running the goal is to complete the course with obstacles of all kinds with as much creativity, style and skill . The athletes go to the limits of defying gravity, overcoming gorges between buildings and a variety of obstacles with an incredible lightness. “It’s not something you should try out at home,“ said Free Runner Ryan Doyle (UK), who was a member of the jury in the U.S. car capital city. “The guys are all professionals and train for months at a time to get to this level.“

Free Running is the number one sport on YouTube with more than 20 million uploads. The first competition was staged in 2007 and the sport has evolved as Red Bull Art of Motion as a state of the art competition. In 2011 Tim Shieff (UK) was voted top of the heap in a competition in London. Jason Paul (GER) was able to win over the jury at the end of July on the biggest building in Japan in Yokohama. The world famous stuntman and Free Runner Ryan Doyle (UK) was on top in Sao Paulo (BRA)

Final results Detroit: 1. Marcus Gustafsson (SWE), 2. Tim Shieff (UK), 3. Pip Anderson (UK), 4. Dan Mast (USA), 5. Luci Romberg (USA), 6. Vinnie Coryell (USA), 7. Lukas Steiner (AUT), 8. Marvin Ross (USA), 9. Kosuke Shimada (JPN), 10. Levi Meeuwenberg (USA); MINI Sickest Trick: Marvin Ross (USA)

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Written By: Nathaniel Salzman

  • http://www.facebook.com/people/John-Stramiello/537056067 John Stramiello

    looks like that kid dented the roof of the coupe

  • http://www.facebook.com/people/John-Stramiello/537056067 John Stramiello

    looks like that kid dented the roof of the coupe

    • MINImofo

      LOL, I thought the same thing. 

    • mike

      That was the first thing I noticed.. Damn kids. I dont get this campaign, what the hell does extreme walking have to do with cars? This is stupid. 

    • mike

      That was the first thing I noticed.. Damn kids. I dont get this campaign, what the hell does extreme walking have to do with cars? This is stupid. 

    • mike

      That was the first thing I noticed.. Damn kids. I dont get this campaign, what the hell does extreme walking have to do with cars? This is stupid. 

    • JonPD

      The roof was not dented. Believe what your seeing is the normal relief line of the roof. Have no issue with MINI helping supporting this tour as it leans to a much younger demographic, which at least in the US is a pretty weak one for MINI.

      • MINImofo

        It really does look like its dented but when I blew the pic up, it looks more like a reflection from his shoes. But you have to admit, it does look like it took a hard hit.

  • VioletDC

    What, no video?!?

  • Aurel

    that JCW Clubman looks really good lowered with everyone sitting on it …

  • Logan

    Alright, I agree with most of you.

    This is an interesting (and I would even say ridiculous) campaign. I can understand where MINI’s marketing team would think of this as a fun, exciting way to show the MINI brand to a younger demographic. 

    At the same time… I don’t feel that MINI drivers really reflect the art of “free running”. Again, I could be wrong, but as a 21 year old college student who is involved in a ton of different activities all around school (everything from the Newspaper to the biking team), free running is not on the list. 

    To me, as part of a younger demographic, I feel this type of MINI Outing is comparable to something Scion or Honda would do… 

    Again, power to MINI taking on a group of people who are sometimes forgotten in the world of MINI (I drive an R55 and people think it’s my dad’s). 

    • mike

      1+ seems like a scion move. 


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