MINI USA reported sales of 4,750 automobiles in November, up an astonishing 70.5% from the 2,786 sold in November 2010. Year-to-date, MINI sales in the U.S. are up 25.4% on volume of 51,800 compared to 41,324 in the first eleven months of 2010. (Full sales chart after the break)
“The results are exciting because it means customers are not only buying in record numbers they are also ordering customized vehicles,” said Jim McDowell, Vice President, MINI USA. “This will be the best sales year ever for MINI thanks to our expanding model line-up, and there’s more to come!”
Even with sales up, it’s hard not to notice that sales the core product, the R56, are actually down. In speaking to MINI they very pleased with R56 sales given the market cannibalization from the Countryman and Coupe and for a car that is in its 5th year of production. They attribute this to more people coming into the showrooms to see the Countryman and Coupe and walking out with an R56 hatch.
For a look at the full BMW sales figures, head over to BimmerFile