MINI Reveals Future of Travel at London Design Festival

MINI London Design Festival

MINI concept cars have traditionally served one of two purposes: a design exercise showcasing future brand-direction but not bound for production or a thinly veiled version of a near production vehicle. The stunning MINI Superleggera Vision unveiled at the 2014 Concours d’Elegance at Italy’s Villa d’Este and the Rocketman Concept at the 2011 Geneva auto show fall into the former category. The latter would contain the 2010 Paceman Concept and the 2009 Roadster Concept and Coupé Concept. But in a society fascinated by both transportation and dreams of the distant future, what is MINI imagining beyond the edge of the automative horizon?

The answer is the MINI Design collaboration with online magazine Dezeen “Frontiers – The Future of Mobility” which will have an exhibit at the 2014 London Design Festival.

“Earlier this year, MINI teamed up with Dezeen and the UK’s most progressive young designers to explore how design and technology could transform the way we travel in years to come. The following images and videos are an insight into their inspiration and an exciting first peek at their work before the final pieces are unveiled at the exhibition, ‘Frontiers – The Future of Mobility’. Each exhibit has been part inspired by the spirit of the MINI brand and the newly launched MINI, a car that combines iconic design with cutting-edge technology.”

The six concepts comprising the exhibit include biological cars, augmented reality, vacuum-packing bodies for space travel, new design afforded by autonomous vehicles, a reimagined bobblehead, and 3D environmental scanning while driving. However the “Frontiers – The Future of Mobility” project goes far beyond these six exhibits at the London Design Festival, so if you love to dream about the future and see how technology and design could transform transportation as we know it, check out the full list of studies inspired by the MINI brand and the New MINI: Dezeen and MINI Frontiers. The London Design Festival runs from September 18-21.

Official Press Release

Dezeen and MINI Frontiers

  • Jason

    This sounds very cool.