MINI USA Sales continued to decline as compared to 2014. For October, MINI USA reported 5,300 automobiles sold, a decrease of 7 percent from the 5,700 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 44,488 automobiles, a decrease of 19.6 percent from the 55,335 automobiles sold in the first ten months of 2013. Why do sales continue to fall?
Looking at the report it’s easy to see that the EPA sale stoppage of 2015 models that ended October 1 three of four models hurt shipments to dealers. That said the F56 is well represented in the report with almost 3,000 united moved the month – a major comeback after the EPA issues. The real losers for the month were the Roaster, Coupe and Paceman which continue to slide month after month.
MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,889 automobiles, a decrease of 3.7 percent from the 1,962 sold in October, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 20,954 automobiles, an increase of 15.5 percent from the 18,143 automobiles sold in the first ten months of 2013.