October Year-on-Year sales of the 2 Door Hardtop dropped almost 50% compared to 2014. This is a huge number as it’s usually close to or the strongest seller of the whole lineup. The fact that the 4 doors (Hardtop 4 door plus Countryman) grew almost 10% couldn’t overcome the surprising drop in the 2 Door hardtop sales. Overall, the year-on-year monthly sales are still up 10%.
But the rest of the industry faired a little better. Overall light vehicle sales October numbers were up 13.6% Heck, Smart and Scion were up (23.2% and 13% respectively), and even the fraudulent VW brand was up slightly, 0.9%. This is despite VW’s screwing up our air, and tons of their customers (VW seems to have kept sales up by really, really incentivising dealers, and offering huge discounts.) MINI joins BMW, Bentley, Maserati, Lincoln, Buick and Jaguar as the only brands with negative October numbers.
Official Release: Woodcliff Lake, NJ – November 3, 2015…
MINI Brand Sales
For October, MINI USA reports 4,087 automobiles sold, a decrease of 22.9 percent from the 5,300 sold in the same month a year ago. Year-to-date, MINI USA sales are 49,061 vehicles, a 10.3 percent increase from the same period last year.
MINI Pre-Owned Vehicles
- In October, sales of MINI NEXT (certified pre-owned) set an October record with 999 vehicles, up 43.1 percent over October 2014, with a year-to-date gain of 26.2 percent to 9,828 cars over the same period in 2014.
- Total MINI Pre-Owned sales also set an October record with 2,248 cars, an increase of 19.0 percent from October 2014.
- Total MINI Pre-Owned sales for the first ten months were 22,593, a 7.8 percent increase from the same period in 2014.