Wired Magazine Compares Apples to MINIs

Wired Magazine has an interested article which discusses why some companies are just destined for success and hit products: To change an industry once is impressive. To do it as many times...

MINIUSA/MCO Trademark Update

Since this issue has gotten so much attention over the past week or so I thought I'd post this update from Mark at MINI Cooper Online: TechTV interview – we did this...

Repairing Your Own Foglight

Sean Bartnik has an interesting story on his site about doing self repair on the MINI's front foglights. The damage was unfortunately caused by a run-in with a cat that didn't fare...

The MINI vs the C230 Sports Coupe

I just got back from a Mercedes “C Spot Drive” event where invited participants get to check out the entire range of C Class offerings from the C230 Sports Coupe to the...

MINIUSA Responds to the MCO Legal Situation

On behalf of MINI USA, thank you for your comments regarding this issue, and we are sorry to hear of your concerns. With reference to our trademark protection, we have no wish...

MINIUSA Legal, MCO, and Boycotts

Since the news of BMW/MINI's legal action against sites such as MINI Cooper Online broke this week many of us have been dealing with the unthinkable idea that this company that we...