Todays sales figures from MINI USA hints at pent up demand for the automatic transmission now available on the MINI Cooper S …
MINI USA reported February sales of 3,140, an increase of 18 percent compared to the 2,658 sold in February 2004. MINI USA also reported sales of 6,057 for the first two months of 2005, an increase of 12 percent over the 5,414 sold in the corresponding period last year.
During February, MINI USA broke through 100,000 sales, reaching a total of 102,689. You can find a complete month-by-month and model breakdown on GBMINI.net, including a chart.
Most interesting in Februarys figures is that 58% of the hard top sales are of the MINI Cooper S – a particularly high percentage given the average 46%. My guess is that this is due to the release of the automatic transmission on the MCS. No matter the opinion of MINI fanatics, the automatic is the more popular transmission for most US buyers.