MINI dealership Robert Stern in Worcester has been awarded the title of MINI Dealer of the Year 2005. The inaugural awards took place at the MINI Dealer Convention in London on Wednesday 9 November.

All 157 MINI dealerships were judged on a variety of performance indicators including new and used sales. The award went to the dealer who proved the most successful at all-round business excellence throughout 2005 combined with exemplary customer service.

Andy Hearn, MINI UK General Manager, said: “As well as outstanding business performance, Robert Stern was an easy choice because of their passion. This is driven from the top of the business, and ensures that the whole dealership is working as one team to provide the very best service for the customer.”

Robert Stern, Dealer Principal and owner of the dealership, said: “ We’re incredibly proud to receive this award and my thanks go to the MINI team for making this happen. Having moved into much larger premises this year and invested over £1.5 million, our business has developed dramatically. We now have more new and used cars on-site and are able to show our customers all the choices available on MINI.”

Andy Hearn, added: “The continuing success of MINI means that more and more MINI dealers are expanding and taking the opportunity to separate their MINI showrooms from their BMW partners. This is good for both brands. Staff are able to give their full attention to each customer and have more space to fully bring the MINI brand to life.”

Seven regional winners were also announced: Dick Lovett of Bristol, Whitehouse Ruxley in Kent, Sytner of Nottingham, Fairfield in Southend, Fawdington in Newcastle, Preston Hall of Stockton-on-Tees, and David Prentice in Portadown.