We’ve heard reports from several readers in NYC, Chicago (on I294 near O’Hare) and San Franscico that they’re seeing roadside billboards featuring an R56 MINI and a large electronic message that seems to change daily. While electronic billboards are nothing new, we have a feeling these billboards could be pretty interesting since their message could continually evolve throughout their lifespan. They’re also the first appearance of the R56 in an official advertisement by MINI USA.

No photos to share yet but we expect some reader contributions soon.