Official BMW UK Press Release: The new record reflects a successful first full sales year for the second-generation MINI Cooper and MINI Cooper S. Joined by the MINI One and MINI Cooper D in April, total Hatch sales reached 38,053 in 2007, a 32 per cent increase compared to 2006. The MINI Cooper proved again to be MINI’s most popular model with 17,173 sales, 20 per cent higher than last year. The MINI Convertible performed strongly with 7,795 sales and remained the second best-selling convertible in the UK.
Overall MINI sales were bolstered by the arrival of the new MINI Clubman in November. This is the third model in the MINI range, joining the Hatch and Convertible, with nearly 3,000 orders placed for the new car in 2007.
MINI recorded a total of 28,567 Cherished sales, exceeding the previous record of 23,746 in 2006 by 20.3 per cent, and emphasising the increasing demand for its used cars. Andy Hearn, MINI UK’s General Manager, said: “The MINI Cherished programme has helped more UK motorists get behind the wheel of used MINIs than ever before with the assurance that they are buying a MINI in the best possible condition for their driving adventures.”
The Cherished programme offers significant benefits to customers, including a minimum 12 month warranty and emergency service cover, as well as the renowned MINI tlc servicing package. The reassurance provided by MINI’s high residual value is also not to be underestimated. Six years after its launch, the car still tops the residual value charts and makes ownership a sound financial prospect.