Here’s the full rundown of what MINI has in store for the Geneva Motor Show this week. You can also download the full press release in PDF (for hours of enjoyment) after the break.
Official Release: With its unmistakable brand identity, clear commitment to driving fun combined with exceptional efficiency, and unquenchable creativity in the development of groundbreaking vehicle concepts, MINI has secured its position as a pioneering one-off among premium small car makers into 2011. At the 81st International Geneva Motor Show 2011, the British brand is presenting not only the most diverse model line-up in its history, a further expanded range of engines and new, stylish personalisation options, but also another fascinating response to the challenges of urban mobility in the 21st century. The MINI Rocketman Concept fuses traditional values with innovative technology to redefine the brandâ€™s core principle of the creative use of space. The new study car â€“ which boasts a unique space utilisation concept is a 3+1-seater with 3 doors and an exterior length of 3.3 metres (10 ft. 11 in.), and is due to be unveiled to the global public on 3 March 2011 â€“ delivers an exciting promise of personalised driving fun in major urban areas.
Increasing variety in the implementation of hallmark MINI features also defines the current range of series-produced cars that will be presented to the public at the International Geneva Motor Show up to 13 March 2011. A few months ago the MINI family swelled to include the MINI Countryman, and the successful launch of the brandâ€™s fourth model leaves it ideally placed to build on the record sales year of 2010 and continue the brandâ€™s worldwide success with unbridled vigour. The MINI Countryman demonstrates in impressive style how a distinctive type of driving fun can be opened up to new target groups through an innovative vehicle concept. MINI has also given its line-up of drive systems a further shot in the arm with the addition of a new contender.
The third and most powerful diesel powerplant in the brandâ€™s engine range will be available for the MINI, MINI Clubman, MINI Convertible and MINI Countryman from spring 2011. The 2.0-litre turbodiesel unit develops 105 kW/143 hp and combines proven fuel economy with an extra dose of brio.
Adding particular emphasis to the racing-oriented driving pleasure of the MINI is the new John Cooper Works Pack, which will be available for the MINI and MINI Convertible from the second quarter of 2011. This new option includes model-specific components for the interior and exterior of the cars, giving drivers an even more focused experience of the MINIâ€™s addictive handling. Also new are the items of optional equipment from the MINI Yours product range. Unveiled for the first time at the International Geneva Motor Show 2011, these exterior and interior design options see MINI building further on its leading position in the area of personalised vehicle configurations. MINI Yours comprises a range of extremely exclusive equipment details tailored precisely to the brandâ€™s unmistakable style. One highlight at the launch of MINI Yours is the world premiere of the MINI Clubman Hampton. This special-edition model embodies the exclusive MINI Yours personalisation concept in particularly concentrated form.
Full Press Release (PDF)