On Monday at SXSWi, MOG and MINI will debut the beta version of a new app for MINI Connected. The app will bring the MOG on-demand streaming music service into the dash of your MINI. A $9.99 per month MOG Primo subscription plan provides subscribers with access to MOG for unlimited, on-demand listening access. Subscribers can listen online at MOG.com, through compatible CE devices from major manufacturers such as Roku and soon Samsung, Vizio, LG and Sonos, and through the MOG app on iPhone and Android phones.
Features include:
- On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
- Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls.
- Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
- MOG radio: Only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.
- High quality audio: MOG downloads music at 320kbps
<p>Another way to chew through your data plan!</p>
<p>Unless you’re one of the lucky ones who signed up before AT&T switched from unlimited data plans. As long as I don’t change my contract, I’m golden.</p>
<p>Thank you Sprint Unlimited plan! Now all MINI needs to do is make MINI Connected Available for BlackBerry’s!</p>
<p>Still waiting for MINI Connect to be compatible with Android!</p>
<p>Just what we need. More distracted drivers on the roads.</p>
<p>Doesn’t anyone else see the problem with this sort of thing.</p>
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<p>Doesn’t anyone else see the problem with this sort of thing.</p>
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<p>I don’t see it as any worse than looking for a radio station on FM.</p>
<p>THere is an interesting tug of war going on. The current head of the NHTSA is going on an “anti-distraction” PR campaign, and he has stats to back up his position. But the car sellers and the car buyers view things like Ford’s Sync and MINI connected as desirable features. In fact, two or three other manufacturers are markinging upgraded integrated media as a direct competitor to Sync, that was the best implementation to date. The tide is definitely going with the car as the convergance platform.</p>
<p>I’m not sure that MOG, a streaming music system, is really one of the worst offenders. There are things that read facebook pages, twitter feeds and the like that are available now or will be shortly. It’s an unstoppable tide.</p>
<p>While each of us can choose a car without these features and save some money, there is no denying that there will be a lot more sources of distraction in cars in the coming years. Drive at your own risk!</p>
<p>Matt</p>
<p>I do see a problem with the system. It’s not like just listening to the radio. One source lists its capabilities as “MINI Connected lets you stay synched to local news sources via customizable RSS feeds and your social network 24/7 by receiving Facebook and Twitter status updates as text on the dash display. Post your destinations, estimated arrival times and more to Twitter with preset tweets. You can even watch video podcasts uploaded to your iPhone right in-dash. I don’t send messages to Twitter or Facebook when I’m driving and I wish others wouldn’t.</p>