We’ll be spending and entire week with the little Fiat in early June. However MF correspondent Brendan Nystedt just couldn’t resist the temptation of a quick spin so we present you MF’s very first quick spin in the latest MINI competitor that has made it’s way to North America.
Today, I found myself somewhere I never imagined: an American Fiat dealership. And I didn’t even have to hop in my TARDIS to get there. On sale, the new Fiat 500. As evidenced recently here on MF, the rivalry between the micro Italian Stallion and the Limey Wonder is just now heating up. Does MINI need to check itself before it wrecks itself?
The Fiat dealership in Fremont, (actually Newark) California has only been open for a couple of weeks at this point. In fact, their grand opening isn’t until the 7th of May. The showroom used to house a Nissan dealership. Now it’s home to a handful of cheerful new 500s, a classic red Nuova 500 and a Fiat Roadster (both for display purposes only). There were plenty of models in each range on display which was surprising to me. I don’t recall a MINI dealership having this much product ready so soon after launch. Unless memory mistakes me, MINI dealers had to fight tooth and nail for cars other than those custom-ordered by customers.
The car I drove was a bright red 500 Pop. This is the base trim level. I had the pleasure of piloting a 5-speed, with sunroof and little else. The engine is a 1.4L Fiat MultiAir engine which produces 101 HP and 30/38 MPG. I knew going into this car that it wouldn’t be quite the same as the 500 Sport which has larger wheels and a reworked suspension. Until Abarth models come to the US, the Sport is the model which is most directly comparable to the 2006 R50 I drive.
Because this car is softer than the Sport edition, it tended to wallow through corners a little more. The clutch feel was nonexistent and the shifting like a spoon through gelatin. The engine is more than capable and even peppy. The steering feel and throttle both improve with the sport button but the steering never gets close to the level of involvement of any MINI I’ve ever driven.
The interior was spartan, devoid of soft-touch plastics. The instruments and buttons were all cheap, thin plastic with poor feedback. The headliner feels like recycled felt, a motif which continues in the hatch of the car. On the upside, 6 speaker sound system, 7 airbags (!), ESC, 4-wheel disc brakes, leather steering wheel, Bluetooth and USB are standard. As are, inexplicably, power heated mirrors.
Despite the shortcomings, it’s a fun little runabout. It isn’t as nice as the MINI. A direct comparison of a 500 Sport to a Cooper with upgrades shows almost a $5000 difference in price. I think this could be a winner for cheap and cheerful transportation, the former lacking in the increasingly upscale MINI brand.
Stay tuned for MF’s coverage of the building feud and Gabe’s full review sometime in June.
Thanks to Joel at Fiat of Fremont for the extended test drive. You can visit their website here.
<blockquote>On the upside, 6 speaker sound system, 7 airbags (!), ESC, 4-wheel disc brakes, leather steering wheel, Bluetooth and USB are standard. As are, inexplicably, power heated mirrors.
Despite the shortcomings, it’s a fun little runabout. It isn’t as nice as the MINI. A direct comparison of a 500 Sport to a Cooper with upgrades shows almost a $5000 difference in price. I think this could be a winner for cheap and cheerful transportation, the former lacking in the increasingly upscale MINI brand.</blockquote>
<p>word.</p>
<p>I live about a mile or so from that dealership, I may just drop by and test drive one to compare to my R56 MCS. Sounds like a fun cheap little commuter.</p>
<p>Drove one a few weeks ago as well. Very similar impressions.</p>
<p>This sounds consistent with reviews I’ve seen elsewhere. I sat in a 500 at a car show a couple weeks ago and I didn’t have any issue with the feel of the interior. I don’t have much experience car shopping these days, but I’d guess the interior is fine for this price point. Playing with the clutch and shifter made it clear that this is not an overly sporty ride. The clutch travel was long; reminding me of my 2001 Jetta, but lighter. The shifter travel was also much longer than a MINI’s and it didn’t feel like moving it was mechanically changing the gears. Bottom line (without actually driving the thing) is that the 500 isn’t shooting for the MINI in the sportiness department, but it still seems like the most desirable $16,000 new car around.</p>
<p>Hey, look, that Fiat has Flame Spokes on it.</p>
<p>Ive owned a 2004 Mini s, 2005 Mini, and a 2007 Mini s. yesterday i turned in my FJ Cruiser (i know they are huge) for a Fiat 500 sport black on black loaded. im not going to give a full review, instead my quick opinion. for those of you that had an early mini, 2002-2004 and remeber people stopping, starring, asking questions, in awe about your new car. well its that…all over again, and im loving it! 🙂 the best way i can compare the two cars without getting onto details is:</p>
<p>the original new mini 2002-2005 had a certain feel to it, a true soul. it was quirky and made no excuses other than it was what it was. its had a character only owners of the early models could relate to. over the years the mini got “better”. larger, better materials, better reliability, better performance. but in my opinion it lost some of its grass roots soul in the process. from the moment i saw it in person, i realized my friends that the Fiat 500 has the soul of the R53 mini…and im loving the fact that i can experience what i did with my 2004 all over again! :)</p>
<p>the Fiat 500 is closer to the R53 than any current mini…it has soul!!!</p>
<p>Interesting. Hopefully it only has soul like the early MINIs and not the teething problems! I hope you’ll be sharing your thoughts again after you’ve had the 500 for a while.</p>
<p>i think the early build problems will not be an issue. if i remember correctly when the R53 mini came to the US is was only a year old…tge 500 on the other hand has been in eurooe for years and sold over 500,000…plus i just read that they made a ton of improvements for the US version over the already reliable european version! this car looks like the real deal 🙂 thats why i bought one!!</p>
<p>I agree it has the charm of the early R53 but that’s pretty much all it has. Performance wise it’s not on par and handling neither.
Biggest issue I had with it though is the elevated drivers seat position.
It’s a city car first and foremost.</p>
<p>Hmm… Not feeling it on the Fiat. And I wanted to like the car, but in all honesty, the base 500 feels cheap in a way the first MINI never did. But the Abarth may be a whole different story, we’ll see once I can get my hands on one.</p>
<p>I agree with you completely mini-vanilli – BMW have torn the soul out of the 2007 and forward MINIs. They are too refined, and remind me of baby BMWs.
Thank you motoring file for this article – I checked out the Fiat 500 and now want to go to Milwaukee to test drive one – Looks like they would be a fun run-around car.</p>
<p>Funny, I drove one this weekend too. Had the same thought, interior bits looked cheap! But, at $5000 less than a Mini, and cool design and good features, it will be a hit for those that can’t afford a Mini.</p>
<p>center console looks like a mini van?</p>
<p>I hate how they are doing the shifter as part of the lower dash/center console but I guess it has to be this way with the more upright seating position is this car. I had to drive a Toyota mini van for a job and I hated where the gear selector was on it!</p>
<p>Yeah, that’s it – the shifter sitting high on the console, instead of on the floor, center tunnel. Looks like a mini-van.</p>
<p>The shifter location is there specifically to bring the gearshift close to the steering wheel, as many race cars do. Makes for nice seamless transitions from wheel to stick and back again. Not really a big deal on a daily driver, but it’ll be a nice touch for the Abarth. It does look minivan-ish, but it’s actually better placed ergonomically than the MINI’s gear shift.</p>
<p>That being said, I was disappointed in the Fiat–the interior looks better in pictures than it does in the flesh.</p>
<p>I read somewhere (maybe it was on here, or Top Gear), that for a car with quite a bit of personality (Fiat 500), it still should have more; it’s good, but could have been better.</p>
<p>Overall, personally, despite having high hopes for this car, I’m disappointed in it.</p>
<p>I know what you are saying, but the shifting platforms in rally and race cars are built up to put the shifter right next to the steering wheel. This does not do that. This does not even look like it does that. It just looks like a mini-van.</p>
<p>It’s not rally/F1 style, think more along the lines of a Mazda Miata. The location actually isn’t bad ergonomically (it’s still closer than the MINI, one of the few things I don’t like about the ergonomics of the car), it just takes getting used to, and it’s pretty slick after some time with it; be nice on the track (That is the location anyway. Clutch engagement (way too light–the mini has a wonderful clutch–relatively light, very forgiving, but you can get a good feel of it engaging, the Fiat I was in was like pushing down on a sponge, and the actual shifting, for lack of a better adjective, felt sloppy).</p>
<p>But in a sense you’re right, they probably put the shifter there more as a styling cue than anything else, although it may make the Abarth quite a bit of fun…</p>
<p>the civic si used to be like this too.</p>
<p>..and the Alfa Spyders</p>
<p>i forgot to add…the mini is not the only car with a rich history to breath life into the soul of the car…check out this video of the original (i am in no way affiliated with the site that this video is on)</p>
<p><a href="http://usafiat500.com/media.php?do=details&mid=18" rel="nofollow ugc">http://usafiat500.com/media.php?do=details&mid=18</a></p>
<p>Do the back seats fold down?</p>
<p>Yes they do.</p>
<p>When I saw it at the autoshow, the seats did not fold all the way flat.</p>
<p>Went to a Fiat dealership that opened last month, First one to open in USA. Well they started selling Prima Fiats 2 months ago.</p>
<p>Here is some info.</p>
<p>They are still waiting for the deal with Abarth.</p>
<p>Abarth wants one Fiat from every dealership to convert.</p>
<p>Each Dealership has to have a expensive cobblestone Floor showroom and a MINI looking illy Cafe’.
Hence the studio look and Cafe’ feel.</p>
<p>I have sat in one since 2010, they had them at the NAIAS autoshow in 2009, 2010.</p>
<p>The Abarth Fiat will be pricy, around 30,000. This is from a dealership word of mouth.</p>
<p>One other thing , at Fiat in MI at Chrysler HQ there is a small team of people much like MINIUSA that runs the day to day operations. They believe from internals that the Fiat close competition is MINI and not VW. That is there words, not mine.</p>
<p>Just for the record I don’t find my R56 a high end place to sit. Some of the plastics are cheap and the amount of buzzes and rattle in a car less than a year old are quite shocking. The controls are unintuitive and ergonomically speaking the Mini is a nightmare. Luckily for the car its a hoot to drive cos otherwise I’d be back to Golf GTI land in no time flat. I intend to drive a 500 as soon as they become available in my area though it would be hard to imagine me buying one…maybe when the EssEss Abarth makes it to our shores it might me a more interesting proposition.</p>
<p>As a basic commuter car (which is exactly what they designed this for) I think it does a pretty good job. In the base form its not a Cooper I rather think its aimed more at the Smart. Still expect to see a dent in MINI sales similar to what has happened in Europe. I don’t think this will mean that MINI will have huge impact just another small iconic car on the market.</p>
<p>Saw a Fiat 500 here on the San Francisco Peninsula on the Freeway (I-280) this afternoon. First one I’ve seen on the road. The color was a Olive green. It was brand new – no plate and the plate holder the dealer name (Fremont Fiat). Was keeping up with traffic nicely and was actually moving quickly (70+). Funny but there were 5 Minis (including mine) practically surrounding it – lol.</p>
<p>I was at the Frankfurt Auto show in 2007 when the 500 made it’s debut. It’s a nice little car. Not sure I would buy one. If I were looking at getting a new small car or as is said on Top Gear “hot hatch”, I would be taking a close look at the new Ford Focus.</p>
<p>Fiat is going to be a major player in the sipper sweep stakes. The right car at the right time provided they can supply a variety of models. Yes, MINI will see some additional competition but should weather the storm with new product. Smart is a failure after an initial spurt. Mercedes A Class will be so late to the game that they will hardly matter in this decade. BMW/MINI still leader but will feel the heat within a year provided dealers don’t want to fatten the price with second stickers.</p>
<p>I really don’t think the Fiat 500 competes well in the MINI segment, it’s a notch below in price, size, and quality. That’s ok, there is a place for that.
But when it comes down to it, I don’t see why anyone would buy a Fiat 500 over say a Honda Fit, which is a much better car for the money IMHO. This is where Fiat failed–had they given the 500 a bit more personality, then maybe it would have seperated itself. The base looks so ho-hum, it really doesn’t do the original 5 car justice…</p>
<p>i totally disagree…ive owned 3 MINIs and none of them received the compliments and attention that my new FIAT is getting. Its an amazing looing design in person, simple yet striking. the MINI look “overdesigned” next to it. the quality of the materials is slightly less than the MINI but so is the price 😉 if the FIAT fails here its not because of the car, its because of Chrysler. Either way, i already own one so no big deal…</p>
<p>Im ready for all the performance arguments against the FIAT as compared to the MINI…in my opinion it drives just as good an an R53 Cooper…at the end of the day specs dont matter, the way a car feels does…</p>
<p>honda fit = FIAT</p>
<p>are you serious?!?!</p>
<p>Thats because its new. In 2 years it will be lost in the crowd somewhere in the mall parking lot between a Honda Fit and a Toyota Yaris……The MINI will still stand out….</p>
<p>Drivers who shop for MINIs or Fiat 500s will most likely not cross shop for Fit or the Yaris. European vehicles offer more sportiness usually and more individualism rather than Asian sameness. Only time will tell, but Fiat and MINI will garner their fare share of the market segment.</p>
<p>I drove the Sport hard for a while. It liked being flogged. The harder you drove it, the better it felt….</p>
<p>Anyway, compared to what I expected it drove better, and was more fun. When there was a long straight, there was some waiting for the car to really speed up, as it’s not really a powerhouse.</p>
<p>I think it’s a good car for the price point, and those that like it will be very satisfied with the purchase….</p>
<p>Matt</p>
<p>Let my friend who owns a Mini S take my Sport for a drive, he liked it better then his Mini, said it shifted better and thought the seats were better then the Mini’s</p>