MINI USA Sales Down 14% for February
(Updated with model figures)
MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago. For a full picture of model sales click onward…
The big news is that the Countryman continues to sell extraordinarily well coming within 300 units of the R56 hardtop. Also up from last year is the Roadster at 64% however some of that may be due to the launch of the car happening in the middle of February last year.
We can also report that sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012.
Finally note that some of the decrease is due to one less day in February as opposed to February 2012 which was a leap year.
(Hat tip to Ian)
<p>People could be waiting for the F56. I am.</p>
<p>Agreed. I was talking to my Mini Sales Rep and she told me they were expecting a rough year because there’s a lot of excitement for the F56. There will be a lot of people that just buy on a whim, but if you do your research and know the new model is coming it only makes sense to wait and see.</p>
<p>US sales are at least a full year away so it will be quite a wait.</p>
<p>The Roadster leads all models, up 64.5%. Not bad for the middle of winter. ;-)</p>
<p>They did release per model!
<a href="http://www.gbmini.net/wp/mini_usa_sales_chart/" rel="nofollow ugc">http://www.gbmini.net/wp/mini_usa_sales_chart/</a></p>
<p>2012: 2,427 363 532 254 110 1,294
2013: 1,986 157 198 118 181 1,662</p>
<p>So the hardtop, convertible, and coupe are way down, while roadster and countryman are slightly up.</p>
<p>Roadster sales comparison #’s are useless as there were none available on showroom floors in Feb 2012 and first West coast deliveries were in mid-March 2012.</p>
<p>February 2012 had 29 days; February 2013 had 28 days.</p>
<p>What BMW should be really concerned about is poor sales of their bread and butter car, the new F30 3 series sedan…</p>
<p>Agree completely. For a brand new vehicle, that seems like a big drop, especially, as you noted, for their bread and butter car.</p>
<p>I ordered a new countryman on Feb 27 and the dealer ‘conveniently’ didn’t ask for my final order signature until March 1. I’m starting to think these numbers matter to BMW/Mini but not to some dealers.</p>