With growing sales volumes in the US and a number of new comers to the BMW and MINI brands, the BMW Group understands that customer experience a major priority. To that extent, a new regional parts distribution center recently opened in Redlands, California. The initial intent is to better supply dealerships in Southern California, Southern Nevada, Arizona, and Hawaii but it could also support any other BMW/MINI dealerships across the US if needed. Read the full press release after the break.
**Official Release:** BMW Group is today celebrating the official opening of its newest Regional Parts Distribution Center (RDC) in Redlands, California. The LEED Silver certified, state-of-the-art RDC will serve the Southwestern Region of the BMW Group dealer network supplying everything dealers need to service their customers. Ludwig Willisch, President and CEO, BMW of North America, and Craig Westbrook, Vice President – Aftersales, BMW of North America, spoke at the opening:
“Customer satisfaction is our top priority and this facility means whatever our dealers need to delight their customers will arrive faster and more efficiently than before,” said Ludwig Willisch, President and CEO, BMW of North America. “This new facility is also part of BMW’s commitment to the U.S. market, providing jobs and supporting the local communities wherever we are present.”
Located at 27081 Almond Avenue in Redlands, the Regional Distribution Center will primarily supply BMW Group dealerships in Southern California, Southern Nevada, Arizona and Hawaii. Additionally, it is designed to support any other BMW Group dealership in the US as needed. The facility totals 326,509 square feet with an additional 96,000 square feet available for expansion.
“BMW is dedicated to its customers and dealer network in the US,” said Craig Westbrook, Vice President – Aftersales, BMW of North America. “The opening of this Regional Distribution Center reflects the value we place on the Southwestern region.”
The new Redlands facility, which is now fully staffed and fully operational, is one of the six BMW Group Regional Distribution Centers in the U.S. The BMW Group RDCs handle more than 80,000 unique part numbers across two million square feet of storage and distribution space. Altogether, more than 400 associates in these six facilities are solely dedicated to processing dealer orders daily for the US market.