BMW/MINI board member Peter Schwarzenbauer took time out of the Clubman’s European launch to chat about the car and the evolution of the MINI brand. For those of you who have been curious to know why MINI is evolving the brand and what that means, this interview will help explain the chance. In short, gone are the whimsical stuffed animals. In their place will be more premium products with higher consideration put to design and engineering.

And as a bonus for the hardcore Clubman, we’ve lightly edited and uploaded all of the launch B-roll for your best look yet at the new car.