Official Release: November was a record month for the MINI brand with sales totalling 29,271, just above the extremely high sales result achieved in November last year (+0.9%). MINI sales for the year-to-date are also higher than ever, with a total of 302,091 delivered to customers so far in 2015 (+13.8%). Monthly sales of the 5 door MINI are more than twice what they were in November last year, with a total of 8,510 delivered to customers worldwide.
In line with the company’s policy of striving for balanced sales around the world, sales growth was achieved in all regions in November.
Steady overall sales growth continues in Europe, where deliveries were up 6.8% in November (85,999); the year-to-date figure for the region is 9.7% higher than the same period last year (902,223). In Germany, the BMW Group’s home market, sales increased 5.7% in November, with a total of 24,056 new BMW and MINIs registered. Sales in southern Europe are showing sustained growth with deliveries in Italy, for example, up 15.8% in November to total 7,036 while sales in Spain increased 18.6% to a total of 4,227 vehicles.
In the Americas, sales of BMW and MINI vehicles rose by 2.5% compared with November last year (45,169), whilst year-to-date sales in the region are up 5.3% (447,445). Deliveries to customers in the company’s second biggest market, the USA, were 1.2% up on November last year, totalling 36,447. In Canada, deliveries rose 19.4% compared with the same month last year (4,111) while monthly sales in Mexico increased by 22.5% to total 1,654.