MINI Hits an All-Time High in Worldwide Sales for November
Official Release: November was a record month for the MINI brand with sales totalling 29,271, just above the extremely high sales result achieved in November last year (+0.9%). MINI sales for the year-to-date are also higher than ever, with a total of 302,091 delivered to customers so far in 2015 (+13.8%). Monthly sales of the 5 door MINI are more than twice what they were in November last year, with a total of 8,510 delivered to customers worldwide.
In line with the company’s policy of striving for balanced sales around the world, sales growth was achieved in all regions in November.
Steady overall sales growth continues in Europe, where deliveries were up 6.8% in November (85,999); the year-to-date figure for the region is 9.7% higher than the same period last year (902,223). In Germany, the BMW Group’s home market, sales increased 5.7% in November, with a total of 24,056 new BMW and MINIs registered. Sales in southern Europe are showing sustained growth with deliveries in Italy, for example, up 15.8% in November to total 7,036 while sales in Spain increased 18.6% to a total of 4,227 vehicles.
In the Americas, sales of BMW and MINI vehicles rose by 2.5% compared with November last year (45,169), whilst year-to-date sales in the region are up 5.3% (447,445). Deliveries to customers in the company’s second biggest market, the USA, were 1.2% up on November last year, totalling 36,447. In Canada, deliveries rose 19.4% compared with the same month last year (4,111) while monthly sales in Mexico increased by 22.5% to total 1,654.
<p>ANNUAL MINI GLOBAL SALES:</p>
<p>2010: 234,175
2011: 285,060 (First full year of Countryman sales)
2012: 301,526
2013: 305,030
2014: 302,183
2015: 302,091 (11 Months YTD)</p>
<p>MINI needs to sell a mere 2,940 cars worldwide in the final month of 2015, to beat its previous record year of sales in 2013. Even more exciting, however, is that if MINI can sell 16,385 cars worldwide this month, it will break Mini’s all time record of 318,475 cars sold in 1971. Average monthly sales YTD are 27,462.</p>
<p>“Whatever the final total, 2015 will be an astonishing year for MINI global sales.”</p>
<p>This is very good to see. If 340k is MINI’s final tally, that will represent a 10%-plus improvement over MINI’s best year ever (2013 with 302k units, I believe).</p>
<p>This overall numbers are particularly good here in the States. The US auto market will set an all-time record for 2015, selling something like 17.5 million units. That’s a 6% improvement over 2015. It looks like MINI will beat the overall market by a few percentage points.</p>
<p>From a high level this is a far different scenario than I predicted for MINI a few months ago. I’ll happily eat crow on that.</p>
<p>Hi Matthew – The record sales total for MINI to beat is 305,303 achieved in 2013.</p>
<p>The historically important record sales total to beat, however, is 318,475 which Mini achieved in 1971, twelve years after its launch, and by then well into its Mark 111 update. Interestingly it’s fourteen years since the new MINI was launched and it is now well into its MINI 3 reincarnation.</p>
<p>It’s worth mentioning that BMW acquired Mini in 1994 when it bought the Rover Group, so if MINI beats the 1971 record sales total this year, it will have taken BMW twenty one years to achieve this.</p>
<p>Happy Holidays!</p>
<p>2015 Total = 338,466.</p>
<p>Enjoy your humble pie :)</p>
<p>Hi Nick,</p>
<p>not to put too fine a point on this, but my concern (and consternation) has been about the Hardtop. Do we have individual model sales figures for 2015? I put together rough numbers, but I haven’t looked anything official yet.</p>
<p>MINI Hardtop Global Sales Total 2015
F56 – 127,194 = 57.3%
F55 — 94,788 = 42.7%</p>
<p>MINI Hardtop USA Sales Total 2015
F56 – 19,778 = 55.6%
F55 – 15,189 = 43.4%</p>
<p>Hi, Nick.</p>
<p>I believe that represents a YOY drop in 2D HT sales of approximately 2,000 units in the US. Do I have that wrong?</p>