MINI USA January Year-on-Year Monthly Sales Rise 0.4%
MINI USA bucked the industry average of -0.4% January year-on-year sales decline and delivered ten more units for a total of 3,238 deliveries, a rise of 0.3%. Now, MINI doesn’t really have a specific brand that they compete against, like BMW competes with Mercedes-Benz and Audi, so it’s hard to figure out a benchmark with which to compare MINI sales. I made a table of the sales numbers for several brands that compete for some or all of the MINI customer dollars. Considered against these brands, MINI USA’s January numbers look pretty good! While Scion had a large year-on-year increase, SMART, VW and Fiat all dropped more than 10%! The Fiat 500x isn’t selling as well as hoped, the updated SMART isn’t enough of an improvement to reverse their sales trend, and VW’s problems are anything but gone.
Looking at MINIs January sales by model, one item jumped out: MINI USA now sells more cars with four doors (62.1%) than two. In January of 2015, just over 56% of deliveries had two doors. Like it or not, the buying public is speaking and they buy more when MINI is larger and the rear seat is easier to use. With the 4-door and the Clubman selling well, 2016 looks like it should be a pretty good year for MINI USA.
Official News: Woodcliff Lake, NJ – February 2, 2016… Sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015.
“As expected, January suffered a bit from the strong storms that froze large parts of the country,” said Ludwig Willisch, President and CEO, BMW of North America.
MINI Brand Sales
For January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the 3,228 sold in the same month a year ago.
MINI Pre-Owned Vehicles
- Sales of MINI NEXT (certified pre-owned) set a January record with 855 vehicles, up 0.7 percent over January 2015.
- Total MINI Pre-Owned sales for January were 1,853 cars, an increase of 1.9 percent from January 2015.
<p>Four-door MINIs have been outselling two-door MINIs in the US for more than two years now. In 2014, the R60 Countryman was MINI USA’s overall best seller, and for the full year 2015, four-door MINIs outsold two-door MINIs by 55.29% to 44.71%.</p>
<p>In January 2016, the F55 Hardtop four-door was MINI USA’s best selling model. What’s the betting that 2016 will see the F55 become the overall best selling MINI, both at home and abroad?</p>
<p>By the way Matt, Scion is being killed off as a brand by Toyota because of plummeting sales. Some of the Scion models are to be re-badged as Toyotas, and owners of existing Scion cars will be able to have their cars serviced and maintained as normal at Toyota facilities. Scion employees are reportedly being offered the chance to apply for jobs within Toyota.</p>
<p>Four-door MINIs have been outselling two-door MINIs in the US for more than two years now. In 2014, the R60 Countryman was MINI USA’s overall best seller, and for the full year 2015, four-door MINIs outsold two-door MINIs by 55.29% to 44.71%.</p>
<p>In January 2016, the F55 Hardtop four-door was MINI USA’s best selling model. What’s the betting that 2016 will see the F55 become the overall best selling MINI, both at home and abroad?</p>
<p>By the way Matt, Scion is being killed off as a brand by Toyota because of plummeting sales. Only 56,167 cars were sold last year, compared to its previous best year of 173,034. Some of the Scion models are to be re-badged as Toyotas, and owners of existing Scion cars will be able to have their cars serviced and maintained as normal at Toyota facilities. Scion employees are reportedly being offered the chance to apply for jobs within Toyota.</p>
<p>Not a related question but I figured you all would be the best people to ask, any idea when you can place an order for a 2017 Clubman? I was planning on buying late summer or fall but if I can get a 2017 by say September no reason to order a 2016.</p>
<p>Around October 2016. It’ll be worth the wait from what I’m hearing.</p>
<p>Is that October to order or October to take delivery? I assume the usual delivery time is about 6-8 weeks?</p>
<p>Sorry I thought you were referring to the Countryman. Not entirely sure about the exact delivery dates on the 2017 F54.</p>
<p>Other than the ALL4 coming in April, what is changing in October Clubman?. The dual clutch is only for the smaller MINI’s (F56, F57) per my understanding.</p>
<p>All4 is set for March production. JCW Clubman is set for September production.</p>
<p>We’re hearing the DCT is destined for the smaller MINIs in 2017 only.</p>
<p>Hey Gabe – the sales chart there is for BMW models, not MINI. Cheers!</p>