MINI Has its Best Worldwide Sales Month Ever
While MINI USA is seeing numbers heading in the wrong direction, MINI global sales continue to rise. Why is MINI seeing so much success worldwide while the US sales continue downward? Hit us up with your theories in the comment section.
Official release: MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year.
“Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.
<p>How many new global markets (e.g., India) have been opened up to MINI in the past 2-3 years? Sales in these new markets where none existed before can certainly add to the total bottom line but mask flat or declining demand in traditional markets. It would be interesting to see how MINI sales are faring on their historical turf. There must be country-specific data for the U.K., Germany, etc.</p>
<p>Nothing of consequence. These numbers are basically from every market but the US.</p>
<p>Cheaper gas, higher MINI MSRP. Honestly, with cheaper gas, people are moving back to the SUV or smaller SUV unfortunately. MINI’s MSRP is up so people who want a economical commuter look elsewhere at the cheaper cars or larger cars with similar mpg.</p>
<p>For the enthusiast, more competition. I saw a MCS JCW with a window sticker of $45k. oh my! Of course it was very loaded but still. If you want a MCS now, I think the average selling price is $32-33k. kind of steep for a niche car when you can get a WRX/new miata/BRZ for less. I would be interested in a chart that compares pricing of a decently-equiped MCS vs similarly equiped WRX and Miata and another premium brand car like a A3 over the last 12 years. I honestly do not know how the MINI compares. I know that to replace my R53 is at least +50%. It would also be interesting to see the same chart for the UK.</p>
<p>I am in the market for another car and I honestly will say that the next car will not be my fourth MINI unless it is a pre-F series. I just cannot past the anime looks and price.</p>
<p>Goodbye then</p>