While MINI USA is seeing numbers heading in the wrong direction, MINI global sales continue to rise. Why is MINI seeing so much success worldwide while the US sales continue downward? Hit us up with your theories in the comment section.
Official release: MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year.
“Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.