Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series that was created in conjunction with the US launch of the R56 MINI in early 2007 – Hammer & Coop

Hammer & CoopHammer & Coop

The campaign was truly impressive offering everthing a Hammer and Coop name generator (it bestowed on me “Grand Slam Ball Bearings”) to an official MINI stripes package and eventually even a metal lunch box.

Here’s to hoping that MINI doesn’t lose its sense of humor as it continues to tell the world how premium it is.