A Look Back at MINI USA and BSSP’s Greatest Hits: Hammer & Coop
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series that was created in conjunction with the US launch of the R56 MINI in early 2007 – Hammer & Coop
The campaign was truly impressive offering everthing a Hammer and Coop name generator (it bestowed on me “Grand Slam Ball Bearings”) to an official MINI stripes package and eventually even a metal lunch box.
Here’s to hoping that MINI doesn’t lose its sense of humor as it continues to tell the world how premium it is.
<p>Best MINI and ASIA mashup ever!</p>
<p>I still have the lunchbox!</p>
<p>2007 message: we’re quick, we’re sexy, we’re fun. And we don’t take ourselves too seriously.
2017 message: we’re upper-crust, we’re big, we’re luxurious. We take ourselves very seriously.</p>
<p>This. This is why I still have my loved and revered R53, and will likely never own another MINI again. They’ve gone too upmarket, and priced themselves out of my income tax bracket.</p>