MINI Sales Continue their Downward Trend in the US for November
MINI sales are up worldwide, except for the United States. For November, MINI USA reported 4,038 vehicles sold, a decrease of 10.4 percent from the 4,507 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 42,494 vehicles sold, a decrease of 10.3 percent from 47,372 vehicles sold in the first 11 months of 2016.
Gas prices and the shifting tastes of Americans towards small crossovers have certainly been a big part of this sales shift. You can look no further than MINI’s own sales figures for evidence as the Countryman is now the best selling vehicle by a wide margin.
<p>MINI USA SALES – % SHARE NOV 2017</p>
<ol>
<li>Countryman – 1,539 = 38.11%</li>
<li>Hardtop 2dr –1,125 = 27.86%</li>
<li>Hardtop 4dr – 0,718 = 17.78%</li>
<li>Clubman —- 0,399 = 09.88%</li>
<li>Convertible– 0,257 = 06.36%</li>
</ol>
<p>MINI USA SALES – % SHARE YTD 2017</p>
<ol>
<li>Countryman – 13,323 = 31.35%</li>
<li>Hardtop 2dr – 09,855 = 23.19%</li>
<li>Clubman —–07,233 = 17.02%</li>
<li>Hardtop 4dr – 06,896 = 16.23%</li>
<li>Convertible — 05,178 = 12.19%</li>
</ol>
<p>2nd year in a row MINI didn’t show/attend the SF Int’l Car show. They also won’t be at the Silicon Valley Auto Show in Jan 2018.</p>