As long predicted MINI will be collaborating with Great Wall Motor to build an entire range of electric MINI vehicles in China. While it may be considered a startling move for a very British brand, BMW is planning on Oxford remaining the home of the brand in terms of all-out production.
Official release: The BMW Group and Great Wall Motor are driving e?mobility forward by building a joint plant in China, where the BMW Group will produce future fully-electric models of its MINI brand. High-level representatives of the local Chinese government, Great Wall Motor and the BMW Group today announced the launch of the new joint venture, Spotlight Automotive Limited. The plant will have a standard capacity of up to 160,000 vehicles per year, which will require around 3,000 employees after the ramp-up phase. Both partners will together invest around 650 million Euro (more than five billion CNY). The construction phase is planned for 2020 to 2022.
The event took place in the city of Zhangjiagang in China’s Jiangsu Province, the location of the new automotive plant. Today’s official inauguration marks the next milestone in the relationship between Great Wall Motor and the BMW Group. In summer 2018, the 50:50 joint venture agreement was signed in Berlin in the presence of Chinese Premier Li Keqiang and German Chancellor Angela Merkel.
As well as production, the innovative joint venture model also includes joint development of battery-electric vehicles in the world’s largest market for electromobility. The joint venture envisages production of future electric MINI vehicles, as well as several models and brands for Great Wall Motor. Following the launch of the brand-new first-generation fully-electric MINI*, which will be built at Oxford and come to market in the first quarter of 2020, this is another important step towards the MINI brand’s electrified future. MINI Plant Oxford, which recently built the 10 millionth car since the brand’s launch in 1959, will remain the heart and home of MINI manufacturing, while the Spotlight Automotive joint venture will provide additional capacity and flexibility.
Klaus Fröhlich, member of the Board of Management of BMW AG, responsible for Development, said at the official ceremony to mark the inauguration of Spotlight Automotive: “Today we are taking the next step in our collaboration: With the BMW Group as a pioneer in the field of electromobility and Great Wall as a major player and expert in industrialisation in the Chinese market, we are joining forces for development and production of the future electric MINI and new Great Wall models.”
During the press conference following the ceremony, Dr. Nicolas Peter, member of the Board of Management of BMW AG, responsible for Finance, stressed the strategic importance of the cooperation with the Chinese partner: “This German-Chinese relationship underscores our commitment to China and the future of premium compact electrified vehicles. This joint venture will enable us to produce a larger number of MINI-brand-fully electric vehicles at attractive conditions for the world market. This is also an important strategic step for the MINI brand. The joint venture with Great Wall underlines the enormous importance of the Chinese market for us.”
Zhangjiagang was chosen as the location of the Spotlight plant because of its solid supplier network, skilled workforce and good infrastructure. Jiangsu is also one of the leading provinces for finance, education and technology.
The BMW Group is firmly committed to continuing its successful cooperation with established sales structures and channels in China. The joint venture will not be creating an additional sales organisation in China for future electric vehicles. Every joint venture partner will use their own sales channel for their specific brands.
In recent years, BMW Brilliance Automotive (BBA) has become a cornerstone of the BMW Group’s success in its largest market. The BMW Group’s expansion strategy with the new joint venture could therefore accelerate development of the MINI brand significantly.
BMW Group is a pioneer in electric mobility
As a pioneer in e-mobility, the BMW Group is already a leading supplier of electrified vehicles. By the end of 2021, the company aims to have more than one million fully-electric vehicles and plug-in hybrids on the roads worldwide.
At that point, the BMW Group will offer five fully-electric production vehicles. Alongside the BMW i3, which saw demand increase by approximately 20% so far this year, production of the fully-electric MINI* will also begin at the Oxford plant (UK) this month. Over 78,000 customers have so far expressed a keen interest in the MINI ELECTRIC*. In 2020, production of the fully-electric BMW iX3 will begin at the Shenyang plant (China), followed in 2021 by the BMW iNEXT, which will be built at the Dingolfing plant (Germany). The BMW i4 is also due to go into series production at the Munich plant in 2021. By 2023, the company will already offer 25 electrified models – more than half of which will be fully electric. Flexible vehicle architectures, which allow a model to be driven fully electrically, as a plug-in hybrid or with a combustion engine, form the basis for this, as well as a highly flexible production system.