2019 MINI Sales down 4.4% Worldwide
Despite a world full of uncertainty BMW managed a ninth consecutive record year in 2019, with a total of 2,520,307 (+1.2%) BMW, MINI and Rolls-Royce vehicles delivered worldwide. that means BMW is once agin the world’s leading premium car company (for the 16th straight year). However 2019 MINI sales figures didn’t contribute.
With a focus on profitable sales growth in a highly competitive segment, MINI delivered a total of 346,639 units last year, down 4.1% from 2018. John Cooper Works models were once again especially popular in 2019, as well as the MINI Cooper S E Countryman ALL4 plug-in hybrid, with a total of 16,932 delivered to customers.
However the future looks a bit brighter. More than 90,000 prospective customers have registered interest in the all electric MINI Cooper SE – the most ever for a MINI vehicle.
<p>In 2013, MINI USA’s total sales, accounted for almost 22% of all MINIs sold worldwide. Last year, MINI USA’s total sales accounted for less than 11% of worldwide sales.</p>
<p>GLOBAL vs MINI USA TOTAL SALES – 2013 vs 2019:</p>
<p>2013: 305,030 vs 66,502 = 21.81%
2019: 346,639 vs 36,902 = 10.53%</p>