And they look promising. But first background. We’ve seen MINI USA sales dip dramatically from its 2013 high before beginning to rebound a bit before COVID. Since then, it’s been a rollercoaster of highs and lows in terms of sales totals with one critical positive – dealers and MINI USA have seen profits increase substantially. That points to cars being sold for MSRP, low inventory and repeat buyers. And in Q3 we saw more evidence of that.
MINI brand sales in the U.S. totaled 7,178 vehicles in the third quarter of 2022, an increase of 11.4% vs the 6,445 vehicles sold in the third quarter of 2021. But the numbers are fairly interesting and likely point to product constraints as much as anything. For instance the Countryman was down substantially – almost 30% from last year at this time while the Hatch was up a shocking 81.7%. The latter surpassed the 3,000 unit sold mark which is especially impressive given that the F56 and F55 have been on the market for almost 10 years now.