Table: Sales BMW of North America, LLC – October 2010
|
Oct.
2010 |
Oct.
2009 |
%
|
YTD
2010 |
YTD
2009 |
%
|
|
|
BMW brand
|
19,272
|
16,443
|
17.2
|
176,736
|
160,666
|
10
|
|
BMW passenger cars
|
15,486
|
13,630
|
13.6 |
138,363
|
130,803
|
5.8 |
|
BMW light trucks
(SAVs) |
3,786 |
2,813
|
34.6
|
38,373
|
29,863
|
28.5
|
|
MINI brand
|
3,950
|
4,176
|
-5.4
|
38,538
|
39,172
|
-1.6
|
|
TOTAL Group
|
23,222
|
20,619
|
12.6
|
215,274
|
199,838
|
7.7
|
Official release: MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.
They’re interesting numbers, given that just a month ago, U.S. MINI sales were up 18%.
<p>Do you think people choose to wait and place their orders for the 2011 LCI or the Countryman?</p>
<p>There are a lot of people holding their breath before the Countryman arrives. (figuratively speaking of course) If the Countryman is as well received as I’m expecting, the January and February numbers should be something to watch for.</p>
<p>Don’t look at me – I bought a new S in October!</p>
<p>With a kid on the way I’ve been considering trading in my 2010 hatch for a 2011 Clubman White Silver edition, but with no incentives and the APR through MINI Financial Services I just can’t convince myself it makes sense. Maybe around next March-April they’ll run some more good promotions like they did this Spring with the package option credit and lower interest rates. If they do and are still offering the White Silver edition (I find the rear trim on other Clubmen (Clubmans?) distasteful) I’ll run the numbers again and reconsider.</p>
<blockquote>but with no incentives and the APR through MINI Financial Services I just can’t convince myself it makes sense.</blockquote>
<p>you might want to call your local dealer. It doesn’t get much better than the 0.9% interest and the $1000 option credit that’s happening in november.</p>
<p>Also strange #’s considering this news:
<a href="http://www.nytimes.com/2010/11/04/business/04auto.html?hp" rel="nofollow ugc">http://www.nytimes.com/2010/11/04/business/04auto.html?hp</a></p>
<p>I was just a dealer and they had no idea about the $1000 option credit. Is that regional? If so what regions?</p>
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