MINI USA Ends 2025 Up 9.3% Despite Cooper Sales Down
MINI finished 2025 on a positive note in the U.S., posting full-year growth despite a sharp slowdown at the end of the year. On the strength of a largely refreshed lineup, MINI USA reported total sales of 28,749 vehicles in 2025, an increase of 9.3% over the 26,299 units sold in 2024.
That momentum did not fully carry into the final months of the year. Fourth-quarter sales totaled 6,887 vehicles, down 21.3% compared to Q4 2024. Still, the broader picture shows a brand in the middle of a meaningful reset that is beginning to resonate with buyers.
A Year Defined by Full Inventory
The story of MINI in 2025 was not about incentives or short-term spikes. It was about product. The arrival of the new Cooper and the latest-generation Countryman fundamentally changed MINI’s showroom mix, giving dealers modern hardware to sell after several years of aging models.
That impact was clear early. Q1 sales rose as the new lineup gained traction, setting the stage for a strong spring. By Q2, MINI posted a 29% year-over-year increase, driven primarily by demand for the new Cooper and Countryman. Momentum continued into Q3, where sales surged again as availability improved and consumer awareness caught up with the product overhaul.
By the time MINI entered the final quarter, much of that initial launch demand had already been pulled forward.
Low Cooper Sales And the Manual Transmission
One factor clearly weighing on Hardtop performance, particularly the two door model, is the absence of a manual transmission. For years, the two door Hardtop served as the spiritual core of the MINI brand, and a disproportionate share of its buyers were enthusiasts who specifically sought out a manual. With the current generation moving to an automatic only lineup in the U.S., MINI effectively removed a key emotional and mechanical differentiator from its most iconic model. The result is not just fewer sales (21% down for the year), but a shift in who the car appeals to. While the new two door Hardtop is objectively quicker, more refined, and better equipped, it no longer speaks as directly to the purist audience that historically kept that model buoyant, especially in down market years.
Why Q4 Fell Back
The Q4 decline looks dramatic on paper, but it comes with context. MINI was coming off a strong late-2024 period, creating a tough comparison. At the same time, the brand was managing ongoing transitions, including model changeovers, limited Clubman availability as the nameplate winds down, and a market increasingly crowded with new competitors.
Looking at the numbers by model helps explain the dynamic. The Countryman remained MINI’s volume leader for the quarter, but even it saw a year-over-year dip in Q4. Hardtop models were also down as early demand for the new Cooper cooled after a strong mid-year run.
In other words, Q4 looks less like a collapse and more like a pause.
| Year | MINI U.S. Deliveries | Change vs Prior Year |
|---|---|---|
| 2013 | 66,502 | — |
| 2014 | 56,112 | –15.6% |
| 2015 | 58,514 | +4.3% |
| 2016 | 52,030 | –11.1% |
| 2017 | 47,105 | –9.5% |
| 2018 | 43,684 | –7.3% |
| 2019 | 36,092 | –17.4% |
| 2020 | 28,138 | –22.4% |
| 2021 | 29,930 | +6.4% |
| 2022 | 29,504 | –1.4% |
| 2023 | 33,497 | +13.5% |
| 2024 | 26,299 | –21.5% |
| 2025 | 28,749 | +9.3% |
The Bigger Picture
Stepping back, 2025 reads as a rebuilding year that worked. MINI reversed its recent downward trend, posted solid full-year growth, and successfully reintroduced itself to buyers with a lineup that finally feels current again.
With the Cooper and Countryman now fully established, MINI heads into 2026 with a clearer foundation than it has had in years. The fourth quarter may have softened, but the year as a whole suggests the comeback is real, even if it remains a work in progress.
