2025 MINI Cooper sales numbers are in, and they tell an important story about MINI’s place inside the BMW Group and within the broader European market. In 2025, MINI Cooper emerged as BMW Group’s second best-selling vehicle in Europe, trailing only the BMW X1 and reinforcing the brand’s continued relevance in a market increasingly dominated by crossovers and electrification.

BMW Group closed 2025 with 1,016,360 vehicles delivered to customers worldwide, buoyed by strong European demand. Sales on the continent rose 7.3 percent year over year, with electric vehicles accounting for roughly a quarter of total volume. When plug-in hybrids are included, more than 40 percent of BMW Group’s European deliveries were electrified, underscoring how central EVs now are to the group’s growth strategy.

According to Automotive News, citing Dataforce’s annual ranking of Europe’s top 50 best-selling cars, BMW Group placed just two models on the list. Leading the way was the BMW X1, which finished 23rd overall with 117,089 units sold. Sales were effectively flat, down just 0.1 percent or 86 cars year over year. Despite missing out on the top 20, the X1 still claimed the title of Europe’s best-selling luxury crossover, narrowly trailing the Audi A3 as the most popular premium-branded vehicle overall.

It is also worth noting that Dataforce lists the iX1 separately. When the electric variant is factored in, BMW’s smallest SUV would have climbed further up the rankings, reinforcing just how important the X1 and its EV counterpart have become to BMW’s European footprint.

Right behind the X1 in BMW Group’s internal pecking order sits the MINI Cooper. With 94,574 units sold in Europe, the Cooper finished 37th overall, despite a slight 0.2 percent year-over-year dip. These MINI Cooper sales numbers still made it the second best-selling BMW Group product on the continent, ahead of several newer and higher-margin models. In a year where SUVs and crossovers continue to dominate consumer preference, the fact that a small hatchback remains this competitive speaks volumes about MINI’s brand strength and broad appeal.

MINI Cooper

Close behind was the BMW 1 Series, which ranked 39th with 91,931 sales. The 1 Series enjoyed a strong 2025, posting a healthy 9.5 percent increase in demand. Its lower ranking may come as a surprise, but it also reflects the reality of today’s European market, where traditional hatchbacks are increasingly squeezed by compact SUVs.

It’s also worth nothing that the top three BMW Group products in terms of sales are MINI-related with the 1 Series and X1 being based on the same FAAR platform as the Countryman.

Zooming out, the top of the European sales chart further highlights that crossovers do not yet own everything. The Dacia Sandero claimed the overall crown with 243,676 units sold, followed by the closely related Renault Clio at 229,778. The Volkswagen T-Roc rounded out the podium in third place with 211,241 sales.

For MINI, the takeaway is clear. Even in a market tilting heavily toward electrification and taller riding vehicles, the Cooper continues to punch above its weight. Being BMW Group’s second best-selling model in Europe is not just a nice headline. It is proof that MINI’s core product still resonates, and that the brand’s future in Europe remains firmly grounded in the appeal of a small, characterful car done right.