MotoringFile was born out of a love for all things MINI. Technically started in January 2003 with our first post announcing that MINI had just won car of the year. But in reality it started way before. I grew up with a love for all things automotive. That fascination was particularly influenced by my dad’s BMW 2002tii and my love for all things British.
The new MINI Countryman Hybrid is one of the worst secrets the brand has had for years. We’ve been telling you the details of the powertrain and the even the branding of...
A huge month for MINI sales worldwide. While MINI USA continues it’s downward slide (or correct depending on how you look at it) worldwide sales continue to increase. Sales of MINI brand...
Before tears are shed, most if not all of the cars in the video are likely engineering or marketing vehicles that BMW cannot legally sell. Therefore the process of destroying them is...
Official Release: An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success. In the current Best Global Brands ranking compiled...
BMW will cease production of the MINI Paceman along with the R60 Countryman at the end of this year. Unlike the Countryman (the new version will shift production from Magna Steyr’s Graz...
Continuing the trend, MINI USA’s new car sales are down while certified pre-owned sales are up for the month of September. MINI USA reported 4,024 automobiles sold, a decrease of 8.8 percent...
In just over two years you will be able to buy an electric MINI. According to a Bloomberg interview with BMW Chief Executive Officer Harald Krueger specifics like range and cost haven’t...
MINI has a history of up and down lifestyle collections over the years. The high points have been fairly impressive. Collaborations with Yves Behar and Puma comes to mind as some of...
The VW ID Electric car is here and MINI has some work to do. Roughly the length of a four door Golf (and subsequently the length of the MINI Clubman and Countryman)...
