When The “It” Car Becomes Not so Cool

The New York Times has a great article about the PT Cruiser's (and to some extent the VW Beetle's) sales sharply falling off. “Sales of the PT Cruiser, once the most sought-after...

The Theory Behind the CVT

As many of you know the MINI Cooper offers a CVT transmission as opposed to the traditional automatic seen in most cars. But what is a CVT and how does it differ...

MINIUSA and Non-Traditional Advertising

From today's New York Times: From collectible sticker sets to an electronic surfing game that gets thumbs poking away at a cellphone keypad, automakers are exploring unusual – some might say bizarre...

This Past November at Bridger.us/MINI

It's week late but here are some of the more interesting stories of this past November at Bridger.us/MINI: The UNICEF Charity MINI Motoring Show CD Update Version 36 At The Dealers Now...

Bridger.us/MINI Officially in Print!

If you're lucky enough to get your hands on the copy of GoMINI, the new bi-monthly MINI magazine, be sure to check out the “Log On” section. There you'll find a handful...

3-Spoke Steering Wheel Prices Updated

It would appear that MINIUSA has now fixed it's website to reflect the correct pricing on the soon to be released 3-Spoke Steering Wheel. The new wheel is now a no cost...