MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...
For years MINI carried a reputation that was equal parts thrill and headache. On one hand, the cars topped “fun-to-drive” lists with their go kart handling and cheeky style. On the other,...
This week we’re exploring the future of shifting in MINIs — from manuals to DCTs to even EVs. First up – paddles. From the original 1959 Austin Seven to the R53 Cooper...
Munich may be buzzing about BMW’s first Neue Klasse model, but MINI has quietly commandeered its own spotlight at IAA Mobility 2025 with rumors of two new JCW show cars. Here’s what...
By all outward appearances, MINI is a brand straddling two worlds: the nostalgic charm of petrol-powered motoring and the sleek inevitability of the electric future. But dig deeper—past the Instagrammable retro-modernism and...
MINI USA is firmly back in growth territory. After a challenging 2024 marked by model transitions and supply constraints, Q2 2025 sales surged 29.1% year-over-year, with year-to-date sales up 19%. It’s a...
For the 2025 Goodwood Festival of Speed, MINI is doing more than just showing off its latest hardware. It’s building a street. “MINI Street,” as the brand calls it, will showcase the...
Since the introduction of the F66 generation, MINI fans in the U.S. have had two big asks: bring back the manual or give us shift paddles. While the manual is still MIA,...
MINI has always been a brand built on personality through design. From the moment the R50 debuted in 2001, it was clear this wasn’t just another hatchback—it was an automotive character study....
New colors, smarter tech, richer standard kit and, at last, paddle shifters for every S model. MINI’s 2026 range may look like minimal changes at first glance, yet under the paint lies...
