How MINI Changed Its EV Strategy and What It Means for the Brand’s Future

In 2021, MINI made one of the boldest commitments of any legacy automaker, announcing it would become fully electric by 2030. Four short years later, those plans and the models that were...

MINI’s Recycled Knit Interior is Now Award Winning Despite Early Criticism

MINI’s interior material strategy has just received one of the highest validations possible from the industry. The brand’s knitted interior textile has been named the overall winner of the SPE Automotive Award...

MINI’s Digital Subscriptions Explained: What You Actually Get and If They’re Worth Paying For

Over the last few years, MINI has quietly transformed how features are delivered, activated, and paid for. What once came bundled at purchase is now increasingly handled through software, digital services, and...

MINI Cooper & Countryman Driver Assist Systems Explained: Sensors, Software, and Upgrades

MINI has spent the last decade with an uneven portfolio of driver assistance features. Some models nearly BMW level hardware. Others carried older systems that never quite matched what the parent company...

Maximizing Your MINI: Secrets to Unlocking Its Hidden Capabilities

Modern MINIs have more technology packed into them than ever before — but much of it sits quietly beneath the surface of OS9, MINI’s new operating system. In our latest video, Maximizing Your...