MINI to Eliminate Leather interiors
In our recent conversation with Oliver Heilmer he spoke about the future of the brand in regards to sustainability and how that is influencing future design decisions. In an interview with Autocar...
BMW And Apple Introduce BMW Digital Key Plus
After launching Apple’s CarKey feature this summer, BMW and Apple are teaming up on the sequel. This next version makes the process slightly simpler by leveraging the U1 chip in the latest...
The Future Of BMW IDrive & What it Means for MINI
The BMW iX marks a new chapter for BMW in many ways. It will usher in technology and new approaches to design not seen before in the BMW Group in terms of...
An Inside Look at the Evolution & Revolution of the 4th Generation MINI
To understand MINI’s strategy for the 4th Generation MINI, you’ll want to start by looking at the Porsche 911. For 2023 MINI is working on a ground-up redesign of its iconic hatch...
The Future of the Clubman and Convertible to Be Decided Soon According to MINI
There have been many rumors over the last several years about the future of the two slowest selling products in MINI’s line-up; the MINI Clubman and Convertible. While both represent great offerings...
The MINI Urbanaut Video: Design Deep Dive
Here’s the MINI Urbanaut video you’ve been waiting for. We saw that because reactions to the Urbanaut have ranged from curiosity to outright bewilderment. This video (hosted by Head of MINI Design...
World Premier: MINI Urbanaut – The Radical Concept that Points to the Brand’s Future
Your eyes don’t deceive you. This is indeed MINI’s highly anticipated concept car intended to point towards the future of the brand. So why is there a plant in it? And why...
MINI Urbanaut Photo Gallery – A Close Look at MINI Latest Concept
The MINI Urbanaut is a real life car. That’s hard to believe at first because all of the both the way it’s designed and how few official photos there are of the...
MINI to Make JCW an All Electric Performance Brand
Fresh off of the announcement of MINI’s new direction, we’re getting more information about plans for the JCW sub-brand. According to MINI’s CEO Bernd Körber, the plan is to make JCW an...
(Updated) MINI Announces New Electric MINIs and More Crossovers Are Coming
The rumors are true and today MINI is ready talk about them. MINI has officially announced several new products and a key new strategy that will see increase diversification of products and...