The First Electric MINI Cooper Discounts Begin to Appear
Recently we’ve begun seeing the first real inventory of the electric MINI Cooper SE at US dealers. It’s the first time since launch that the electric F56 has not only been available...
MINI USA Releases Hilarious AI Powered Experience Promoting The electric MINI Cooper
Today MINI USA is unleashing an all new (and hilarious) AI powered experience promoting the electric MINI Cooper. The digital experience and advertising campaign was done in collaboration with Pereira O’Dell, an...
An Inside Look at How BMW and MINI Recycles Entire Cars
The concept of a circular economy isn’t a revolutionary new concept but one that has been practiced since humans first crawled out of caves. But doing it at scale is the real...
The One millionth F56 MINI delivered in Canada
MINI made headlines in mid-April when it announced the production of its one millionth car of the current generation. And on Wednesday, June 28th, that momentous vehicle was delivered to first time...
New Convenience Options Coming to the F66 2025 MINI Cooper & Countryman
MINI is splitting its core Cooper offering into two distinctly different, yet visually identical products; the all new (electric) J01 MINI Cooper and the refreshed (ICE) F66 MINI Cooper. While we’ve talked...
Could BMW’s new US Based Battery Plant Help MINI Build Cars in North America?
The BMW Group has taken a significant stride toward the production of electric vehicles in the United States with the groundbreaking of the first ever US BMW battery plant in Woodruff, South...
Preview of The Last Internal Combustion MINI – The F66 2025 MINI Cooper
MINI is about to usher in three new all electric models over the next 18 months, but the brand isn’t letting go of internal combustion engines (ICE) yet. For the 2025 model...
MINIUSA Releases Pricing and Ordering Info for the Limited Edition MINI JCW 1to6
Following its global announcement in May, MINI USA has announced pricing and availability details for the 2024 MY MINI JCW 1TO6 Edition in the United States. This latest limited edition model from...
Exclusive First Photos of The 2025 Electric MINI JCW
What you’re looking at are exclusive first photos of the 2025 electric MINI JCW scheduled to debut late next year. While this prototype is still camouflaged, we can see several tell-tale signs...
Opinion: Could MINI Bring the Manual Transmission Back
Recently we reported that Head of MINI Stefanie Wurst commented the brand was “99% sure” they wouldn’t offer manual options on future products. To go along with this announcement MINI’s latest limited edition JCW 1to6 is...