World Premier: the Refreshed 2021 MINI Countryman
The MINI Countryman has been a runaway success for the MINI brand since it’s inception a decade ago. While plenty attention has been paid to the electric Mini Cooper SE and JCW...
MINI USA Virtual Screening of the Italian Job
OFFICIAL RELEASE MINI USA hosted a virtual movie night in collaboration with Paramount Pictures, presenting The Italian Job (2003) to hundreds of MINI enthusiasts across the country. The virtual screening held online Monday, May 13,...
BMW & MINI Prep For Multiple Scenarios As COVID-19 Remains A Global Threat
BMW and MINI are dealing with a reality that seemed impossible just a few months ago. Sales have fallen off in historic ways while independent dealers are struggling to even pay bills....
MINI USA Postpones MINI Takes the States to 2021
The rumors our true: MINI USA will postpone MINI Takes the States pushing the event back to 2021. Due to the unprecedented times that we’re in, MINI USA has made the difficult...
Global MINI Sales Down Sharply Due To COVID-19
Unsurprisingly global MINI sales were hit hard over the last month due to COVID-19 which in turn greatly affected Q1 results. In total MINI sold 64,449 vehicles which is down 23.4% from...
US MINI Sales Slide Dramatically in Q1 as the COVOID-19 Shutdown Continues
With the COVOID-19 shutdown affecting the global economy, US MINI sales totaled 5,237 vehicles, a decrease of 35.1% vs the 8,072 vehicles sold in the first quarter of 2019. Here’s the official...
A Look Back at the Best MINI April fools Pranks
The practice of brands engaging in April Fools’ Day has been put on hiatus this year as the world deals with the COVOID-19 pandemic. However for those of us that need a...
Official Release: US Premier 2021 MINI Sidewalk Edition
MINI USA is celebrating the launch of the special edition 2021 MINI Sidewalk Convertible this week with official pricing being announced. Unlike US based special editions, the Sidewalk comes with a handful...
MINI Opens Brand Experience and Rental Center in San Fransisco
MINI has taken the wraps off of a new way to experience the brand. In a city where owning a car is becoming more of a chore, MINI has opened a brand...
MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...